Australasia Number 1* Youth Styling Brand DominateĀ® which contains natural ingredients from New Zealand for best hair care and style now in Singapore
Online PR News – 05-June-2012 – Singapore/Singapore – [Singapore, June 2012] The winning look for 2012, according to GQ Australia and askmen.com, is shorter sides with a longer fringe held up to look dry and matte. Bieber cuts and long styles should be left in 2010.
According to a survey^ conducted in Singapore in 2011, male respondents in their 20s and 30s reinforced the idea that grooming is no longer for special occasions or about impressing others. It is a part of daily life.
Believe it or not, total time spent grooming was found to be almost 20 minutes for the Singaporean men surveyed. 74% of the respondents agreed that āGrooming must deliver resultsā.
Now, thereās a new and affordable salon-quality brand that males in Singapore can add to their grooming arsenal. Latest in the menās toiletries market is the number 1 youth hairstyling brand in Australia and New Zealand ā DominateĀ®.
Combining new technical holding polymer technology and organic New Zealand ingredients such as New Zealand Organic Halloysite Clay (Kaolin) for strong support and hair strengthening; New Zealand Organic Beeswax for best conditioning; and New Zealand Lanolin for gentle protection for dry, weak hair, DominateĀ® provides optimal style support for modern head turning looks while conditioning the hair and scalp naturally.
DominateĀ® comes in 3 different variants, and makes styling a breeze without the need for extra styling aids or unnecessary touch ups:
Out of Bed
ā¢Strong hold which lasts all day for modern, creative styles.
ā¢Easy use formulation yet washes out easily.
ā¢Organic Halloysite clay strengthens the hair cuticle.
ā¢Dry look, with minimal shine due to the Halloysite Clay.
ā¢Perfect for matte and grungy bad boy looks. New Zealand Organic Halloysite Clay (Kaolin)
ā¢Strengthens the hair.
ā¢Strong style support for modern looks
ā¢Extreme hold that sets hard.
ā¢Easy use formulation yet washes out quickly.
ā¢Medium drying time formulation, allowing extra time for easy styling and creating before drying.
ā¢Suitable for medium to longer hair for old-school looks. ā¢Medium Shine.
ā¢Stiff and extreme looks, even ultimate spikes are easily achievable.
New Zealand Organic Beeswax
ā¢Organic Beeswax coats and conditions the hair shaft, gives a protective coating against the elements and supports holding power.
ā¢Allows for touch ups and re-working of styles throughout the day.
ā¢The thicker formulation helps to add hold to the style through all day.
ā¢Works best with shorter hair styles.
ā¢Firmer formulation provides flawless style and support.
ā¢Lasts all day long for worry free hassle.
ā¢Natural finish for flexible styling.
ā¢Medium Hold New Zealand Lanolin
ā¢Conditions and soothes both hair and scalp.
ā¢Protects dry and weak hair.
ā¢Comfortable, non- greasy feel.
Dominate hair styling products are available in NTUC and Cold Storage and retail at S$9.99 for a 85g size tub.
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DominateĀ® makes it their job to understand whatās coming up and delivering the right products to supermarkets to keep them in the game. DominateĀ® started out in the back of a barberās shop making a top quality hair product affordable for everyday use. They believe in applying old fashioned natural principles, a traditional beeswax base and a bit of innovation to come up with the original DominateĀ® Waxx by using nothing but a converted washing machine drum and a wooden spoon borrowed from the cafĆ© next door. Today, DominateĀ® has established itself as a brand in the forefront of category innovation for the āPremium Mass Styling Categoryā.