DominateĀ® the impulse to look good

Australasia Number 1* Youth Styling Brand DominateĀ® which contains natural ingredients from New Zealand for best hair care and style now in Singapore

Online PR News – 05-June-2012 – Singapore/Singapore – [Singapore, June 2012] The winning look for 2012, according to GQ Australia and, is shorter sides with a longer fringe held up to look dry and matte. Bieber cuts and long styles should be left in 2010.

According to a survey^ conducted in Singapore in 2011, male respondents in their 20s and 30s reinforced the idea that grooming is no longer for special occasions or about impressing others. It is a part of daily life.

Believe it or not, total time spent grooming was found to be almost 20 minutes for the Singaporean men surveyed. 74% of the respondents agreed that ā€œGrooming must deliver resultsā€.
Now, thereā€™s a new and affordable salon-quality brand that males in Singapore can add to their grooming arsenal. Latest in the menā€™s toiletries market is the number 1 youth hairstyling brand in Australia and New Zealand ā€“ DominateĀ®.

Combining new technical holding polymer technology and organic New Zealand ingredients such as New Zealand Organic Halloysite Clay (Kaolin) for strong support and hair strengthening; New Zealand Organic Beeswax for best conditioning; and New Zealand Lanolin for gentle protection for dry, weak hair, DominateĀ® provides optimal style support for modern head turning looks while conditioning the hair and scalp naturally.

DominateĀ® comes in 3 different variants, and makes styling a breeze without the need for extra styling aids or unnecessary touch ups:

Out of Bed
ā€¢Strong hold which lasts all day for modern, creative styles.
ā€¢Easy use formulation yet washes out easily.
ā€¢Organic Halloysite clay strengthens the hair cuticle.
ā€¢Dry look, with minimal shine due to the Halloysite Clay.
ā€¢Perfect for matte and grungy bad boy looks. New Zealand Organic Halloysite Clay (Kaolin)
ā€¢Strengthens the hair.
ā€¢Strong style support for modern looks

ā€¢Extreme hold that sets hard.
ā€¢Easy use formulation yet washes out quickly.
ā€¢Medium drying time formulation, allowing extra time for easy styling and creating before drying.
ā€¢Suitable for medium to longer hair for old-school looks. ā€¢Medium Shine.
ā€¢Stiff and extreme looks, even ultimate spikes are easily achievable.
New Zealand Organic Beeswax
ā€¢Organic Beeswax coats and conditions the hair shaft, gives a protective coating against the elements and supports holding power.

ā€¢Allows for touch ups and re-working of styles throughout the day.
ā€¢The thicker formulation helps to add hold to the style through all day.
ā€¢Works best with shorter hair styles.
ā€¢Firmer formulation provides flawless style and support.
ā€¢Lasts all day long for worry free hassle.
ā€¢Low shine.
ā€¢Natural finish for flexible styling.
ā€¢Medium Hold New Zealand Lanolin
ā€¢Conditions and soothes both hair and scalp.
ā€¢Protects dry and weak hair.
ā€¢Comfortable, non- greasy feel.

Dominate hair styling products are available in NTUC and Cold Storage and retail at S$9.99 for a 85g size tub.

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About DominateĀ®
DominateĀ® makes it their job to understand whatā€™s coming up and delivering the right products to supermarkets to keep them in the game. DominateĀ® started out in the back of a barberā€™s shop making a top quality hair product affordable for everyday use. They believe in applying old fashioned natural principles, a traditional beeswax base and a bit of innovation to come up with the original DominateĀ® Waxx by using nothing but a converted washing machine drum and a wooden spoon borrowed from the cafĆ© next door. Today, DominateĀ® has established itself as a brand in the forefront of category innovation for the ā€˜Premium Mass Styling Categoryā€.