The term Mass Communication is used to describe the study of various means of communication by which individuals as well as entities relay information to large percentage of the population through mass media.
Online PR News – 05-June-2012 – noida – The term Mass Communication is used to describe the study of various means of communication by which individuals as well as entities relay information to large percentage of the population through mass media. Mass communication Course is actually an area of study that is institutionalized in several names such as communication studies, communication arts, speech communication, communication science, media studies, media ecology or mass communication at several universities of many countries like India. It deals with the process of communication that encompasses a broad range of contexts ranging from journals, newspapers, magazines, radio or television broadcasting to face to face conversation. It is a discipline about the way information interpreted by masses and how do they take social, political, cultural and economic view in their context.
The examples of mass media are: newspapers, magazines, television, cinema films, radio etc. The graduates of these courses work in several fields in news media and publishing, public relations and research institutes.
Courses in Mass Communication include various branches:
• Advertising: It is the study of techniques and tools for brand-building through effective communication
• Journalism: Purpose of this course is to educate, inform and enlighten the masses on many issues revolving them
• Film-Making: It is the study of skills used in acting, directing, producing, script writing, cinematography, sound recording, visual mixing and editing etc.
• Public Relations: Important executive who looks after the public image of the organization.
• Publishing and Printing: It is the study of scientific methods used in publishing and printing industry
• Video Jockeying: It is the art of keeping the teeny boppers on their feet all night long
• Radio Jockeying: This profession involving conducting radio programmes on different topics for the masses
• Video Editing: Training in techniques and tools in many process of re-arrangement and modification of the video forms
Courses in Mass Communication is recognized as a backbone of the society. It is said that it would be hard to construct a modern society without its involvement. Now-a-days a number of private and government mass communication institute India offering Mass communication Courses to the young aspirations and help them to make their career in any of the media fields such as journalism, radio, advertising, public relations etc.