Leading call tracking company Calltracks Limited has demonstrated its Return on Investment Tool, by providing a real world case study.
Online PR News – 04-June-2012 – Northampton, UK – June 01, 2012 -- UK based Calltracks Limited has demonstrated features of its Return on Investment Tool by publishing a real world example case study.
The figurers which are taken from leading lights in the UK motor industry and clearly demonstrate the tool can work out how much money a business makes per outbound phone call.
The example Calltracks choose showed one company made a sale on average every seven outbound calls. This equated to an average figure of £45 return on investment per phone call.
The next company which is the larger of the two made a sale on average every 20 outbound phone calls made, and on average made £18 per call.
Stuart Buckley, CEO of Calltracks Limited said: “As you can see one company is making more than double on average than the other, curiously, the company which is making more has a smaller turnover than the one that is making less.”
Calltracks Limited Return on Investment tool takes into account all factors such as salaries, call costs, administrative overheads and any other factors companies wish to include and can be tied to specific marketing campaigns.
“The case study showed that the bigger company was not making as much the small company in terms of outbound sales calls. This could be for a number of reasons, but does not necessarily point to inefficiencies as the business model is a big factor. Nonetheless, the returns on investment figures do make for good further reading.
“Return on investment is the bottom line, and together with our call tracking and call recording tools, we can provide it.”
Calltracks Limited continuously strives to bring businesses the best in call tracking and return on investment software, empowering them to streamline their company into an efficient cost effective business.
The return on investment case study can be viewed by following this link: http://www.calltracks.com/blog/151-demonstrating-return-on-investment--outbound-call-case-study
About Calltracks Limited
Founded in 2004 by CEO Stuart Buckley, Calltracks Limited quickly became one of the leading developers of call tracking technology and other return on investment measuring tools.
Calltracks’ hybrid call tracking software which combines both keyword level and visitor level call tracing is one of the most advanced systems of its kind.
Their client range includes SEO and marketing agencies, together with the travel, motor, retail, and the sport industries.
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