Cuker Interactive Named “Digital Agency of Record” by Giro Helmets and Easton Cycling

Leading action sports brands Giro and Easton partner with Cuker Interactive to take their eCommerce and online marketing to the next level.

Online PR News – 04-June-2012 – San Diego, CA – High-performance protective gear brand Giro and premium bike wheels brand Easton Cycling have recently named digital design agency Cuker Interactive as their “Digital Agency of Record.” Giro and Easton will partner with Cuker Interactive to upgrade their websites and fuel ongoing marketing initiatives.

Giro and Easton Cycling both belong to the action sports brand family of Easton-Bell Sports, a worldwide leader in high-performance sports gear with a foundation in technology, aluminum fabrication, and design. Cuker Interactive will play a major role in expanding the brands’ digital marketing to increase eCommerce sales, including comprehensive SEO and PPC initiatives for both Giro and Easton.

Cuker has already enhanced the Giro website with complete Magento reskin and custom Magento feature implementation, including integration into Wordpress as well as Wordpress CMS customization and implementation.

“Giro and Easton are leading brands within the action sports industry that set the bar with their technologically advanced and high-performance products,” says Cuker Interactive CEO Aaron Cuker. “We are excited about the new partnership and look forward to taking Giro and Easton’s eCommerce to the next level.”

The partnership with Giro and Easton Cycling is a perfect fit for Cuker Interactive, as action sports are a core part of the agency’s culture and DNA. Cuker’s other clients include action sports brands such as Rip Curl, Quiksilver, and Xterra Wetsuits, and the Cuker team includes avid surfers, cyclists, marathoners, and triathletes.

About Cuker Interactive:

Cuker Interactive is an industry leader in digital technologies, specializing in interactive Web solutions and online marketing strategies that generate results. The award-winning agency leverages proven business strategy, innovative technology, and creative solutions to strengthen brands, deliver ROI, and enhance visibility across the Web. To learn more, please visit

About Giro Helmets and Easton Cycling:

Giro Helmets and Easton Cycling are both subsidiaries of Easton-Bell Sports, Inc., and are both based in Scotts Valley, CA. Giro is a worldwide leader in high-performance protective gear and accessories for action sports and active lifestyles. Easton Cycling is the designer, engineer, and manufacturer of high performance wheels and components for the sport of cycling, and in 2012 will supply components to the world’s best athletes in nearly every cycling discipline. To learn more about Easton-Bell Sports and its line of sports brands, please visit