dunnhumby Engage Reactor for Annual Report Design & Mobile App Development

This week sees the publication of dunnhumby’s internal annual report, delivered to over 1900 employees worldwide in print and delivered in a mobile app.

Online PR News – 31-May-2012 – Exeter, Devon – This week sees the publication of dunnhumby’s internal annual report, delivered to over 1900 employees worldwide in print and delivered in a mobile app.

The company chose Reactor Design in a competitive pitch with London design agencies. The brief submitted was for a 32 page report and a mobile app that delivered the report on iPhones, Android smartphones, iPads and tablet PCs.

“Often, design and marketing agencies outside of London are rarely considered for prestigious projects with large companies.” said Tim Mann, Creative Director for Reactor. “We’re very proud to have been chosen by dunnhumby. Though we’re a graphic design and marketing agency in Exeter, Devon, we’ve shown that the quality of our design and our work ethic competes at a national level.”

The cross-platform mobile app delivers the annual report with a series of mini games designed to engage users with a personal experience, in tune with dunnhumby’s ethic that the world’s experience of retailers and brands must be personal.

"Reactor surpassed all of our expectations in their response to our brief. They quickly got to grips with the unique dunnhumby culture and designed something for us that pushed all boundaries, but stayed within our guidelines. The creativity of the process stood out from start to finish and it was energising to work with such talent. As always seems to be the case with jobs like this, we ended up throwing the Reactor team some unexpected curveballs, and they dealt with these with a can-do attitude and complete professionalism. Feedback from our employees has been amazing and this is the best Annual Report to date"
said Steve Vinall, Internal Communications Director at dunnhumby.

Reactor have developed a number of mobile apps to date including a 3D thruster game, a shapes game for kids, and a trade show mobile application game called Crown & Glory for Wired Orthodontics (available free in the iTunes store).

“We’re very proud to have worked on this design project and look forward to taking on more projects like this in future.” said Mike Saunders, Managing Director of Reactor. “We’re rapidly developing our capabilities in terms of mobile app development as well as HTML5 and we’re raring to take on more of these challenging and interesting projects where we can produce something great in partnership with our clients.”

About Reactor

Reactor is a web design and marketing agency in Exeter, Devon. Designing and innovating print and digital media since 2004, the company have experience in a variety of industries including property, construction, medical, retail and transport sectors.

The company design websites, open source ecommerce website design, Wordpress based content management systems, cross-platform mobile apps and games and printed media. The company also handles pay per click marketing, SEO and copywriting.

To see the company’s portfolio visit www.reactor15.com

For more information about Reactor, please call 01392 427 358.

About dunnhumby

dunnhumby is the leader in personalising the world's experience of retailers and brands. Analysing data from over 350 million people in 28 countries, we help companies put customers at the centre of every decision. We use our insight to improve customers' retail and brand experience to earn their lifetime loyalty.

dunnhumby’s work with some of the world's biggest retailers and brands has demonstrated that companies which deliver value to customers through personalisation become and stay their customers' first choice. This strategic approach to putting the customer first in business improves our clients' like-for-like sales and profit margins – or, put simply, grows measurable value.

Employing more than 1,900 people in 30 offices in Europe, Asia and the Americas, dunnhumby serves a prestigious list of companies including Tesco, Casino, The Kroger Co., Procter & Gamble, Shell, Coca-Cola and Mars. dunnhumby also includes the word of mouth marketing experts BzzAgent and price optimisation company KSS Retail.

For more information about dunnhumby, please contact Helen Jones on 0208 832 9830.

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