REVOLUTIONARY COOLSCULPTING® “FAT FREEZING” PROCEDURE RECEIVES FDA CLEARANCE TO TREAT ABDOMEN AREA
06/04/2012

Men & women dealing with one of the most exercise & diet-resistant problem areas “belly fat” have a viable nonsurgical option to reduce the fat. Approved a week ago by the U.S. Food & Drug Administration (FDA), CoolSculpting® is a non-surgical alternative freezing technique

Online PR News – 04-June-2012 – Fort Myers, FL – REVOLUTIONARY COOLSCULPTING® “FAT FREEZING” PROCEDURE RECEIVES FDA CLEARANCE TO TREAT ABDOMEN AREA TO ELIMINATE UNWANTED, STUBBORN BELLY FAT

-- Leading Treatment for Non-Surgical Fat Reduction Now Cleared for Two Most Common Body
Trouble Spots; Offered Locally by Riverchase Dermatology & Cosmetic Surgery –

(Fort Myers, Fla -- May 24, 2012) – Men and women dealing with one of the most exercise and diet-resistant problem areas – “belly fat” – have a viable nonsurgical option to reduce the fat. Approved just over a week ago by the U.S. Food and Drug Administration (FDA), CoolSculpting® is a non-surgical alternative that uses a freezing technique for the reduction of fat in the abdomen area.

Offered locally by Riverchase Dermatology & Cosmetic Surgery staff in Fort Myers and Naples, CoolSculpting uses technology developed by ZELTIQ® Aesthetics, a medical technology company. This is the latest clearance for the company, which received FDA clearance for non-surgical reduction of fat for the flank area (or love handles) in September 2010.

CoolSculpting has been clinically shown to reduce fat in the treated area without surgery or the downtime. In a recent study of CoolSculpting physicians, 95 percent of patients who had just one CoolSculpting treatment were satisfied with the reduction of fat in the treated area, and because it is so effective patients have been returning for additional CoolSculpting treatments in other areas or for a more pronounced reduction in the same area. In a nationwide survey of adults, 59 percent reported the abdomen is the area of the body they are most interested in having treated with CoolSculpting.

A problem area for men and women alike, the midsection of the body is the most common area people want to change about themselves. According to a body image study in Fitness Magazine, 48 percent of men and 36 percent of women chose “abs” as being the body part they are most unhappy with – almost three times more than any other trouble zone. While men are more likely to gain weight around the waistline, and many women have to contend with accumulated belly fat, known as a “post pregnancy pooch,” after having babies. In both scenarios, exercise alone is often not sufficient to get the desired results.

“Though many of our patients are people who lead healthy lifestyles, we have to remember that there are other factors that contribute to our appearance such as age, gender, body shape, hormones, and genetics. Having a little extra help is a great boost when diet and exercise just won’t work against stubborn fat in adnominal area,,” said Riverchase Dermatology & Cosmetic Surgery’s Daniel Wasserman, MD, FAAD, a board certified and fellowship-trained cosmetic and surgery dermatologist.

Each CoolSculpting treatment typically results in an undeniable reduction of fat in the treated areas. Patients typically start to see results as soon as three weeks following treatment, with the most dramatic results occurring over a period of two to four months. As part of the clinical study submitted to the FDA, four out of five doctors correctly identified before and after photos in an independent, blinded photo evaluation.

Unlike most other methods of fat reduction that use heat, CoolSculpting cools fat cells to temperatures that trigger their natural death, shrinking the cells that are then eliminated naturally by the body over the following weeks and months.

During the procedure, a non-surgical applicator delivers precisely controlled cooling to the treatment area to specifically target underlying fat, without damaging the skin. CoolSculpting does not involve needles, surgery, pain medication or downtime. Patients typically return to normal activities immediately following treatment, which lasts one to two hours. Developed at the Wellman Center for Photomedicine at Massachusetts General Hospital in Boston, a teaching affiliate of Harvard Medical School, the CoolSculpting breakthrough is based on extensive
scientific research that demonstrates that fat cells are particularly susceptible to cold and are selectively and permanently destroyed. This process is known as Cryolipolysis (cold lipolysis). Starting several weeks after the procedure, cooled fat cells begin a process called apoptosis (natural cell death) and begin to shrink and disappear. Comprehensive multi-center clinical studies submitted to the FDA validated that CoolSculpting kills fat cells in the area treated based on independent blind photo reviews and ultrasound assessments.

CoolSculpting is not intended as a weight-reduction program for overweight individuals. The best candidates for the CoolSculpting procedure are people near their ideal body weight who eat well and exercise regularly and have fat bulges that have not responded to a healthy lifestyle. They are seeking long-lasting removal of these exercise-resistant fat areas without the need for surgery which has associated cost, safety and recovery limitations.

Dr. Daniel Wasserman is one of the Riverchase physicians performing the CoolSculpting procedure (in the practice’s Downtown Naples office). “CoolSculpting is actually a very exciting procedure. We are freezing fat and it goes away. That’s just a fact. It works. There are very few procedures that work as consistently and as well.”

The CoolSculpting procedure is performed in a medical office, under a doctor’s supervision. Each session takes one to two hours, and patients will begin to see a reduction in fat in the treated areas as quickly as three weeks after treatment, with the more dramatic results appearing over a period of two to four months.

CoolSculpting consultations are being scheduled at the Riverchase Dermatology & Cosmetic Surgery offices in Cape Coral and Fort Myers, with procedures being performed at the Fort Myers office. Drs. Andrew Jaffe and W.G. Eshbaugh perform CoolSculpting® procedures in Lee County.

About Riverchase Dermatology and Cosmetic Surgery

Riverchase Dermatology and Cosmetic Surgery was founded by Andrew T. Jaffe, MD. Dr. Jaffe’s vision was to provide the most advanced dermatologic services to Southwest Florida, offering a comprehensive approach that would include every available treatment option for skin cancer, general dermatology and cosmetic surgery. Riverchase is now the area’s largest and most comprehensive skin center. Our team of skilled providers use the very latest techniques and equipment to treat all types of skin disorders and cosmetic concerns. Riverchase offers five Southwest Florida locations: (North Naples) 1015 Crosspointe Dr. • Naples, FL 34110 Phone: (239) 596-9075 (Downtown Naples) 261 9th St. South. • Naples, FL 34102 Phone: (239) 216-4337; (Fort Myers) 7331 Gladiolus Dr. • Ft. Myers, FL 33908 Phone: (239) 437-8810; (Cape Coral) 1425 Viscaya Pkwy. Suite 102 • Cape Coral, FL 33990 Phone: (239) 443-1500; and (Marco Island) 950 N. Collier Blvd. Suite 303 • Marco Island, FL 34145 Phone: (239) 642-3337.

To learn more, visit our web site at: www.riverchasedermatology.com, Plastic surgeons and leading aesthetic specialists that offer CoolSculpting can be found at www.coolsculpting.com.