Company pits pro writers against each other to create catchy slogans and taglines for small businesses
Online PR News – 02-June-2012 – – Jacksonville, Fla. – May 30, 2012 – What do the majority of today’s top companies have in common? Slogans and taglines so memorable, you know the companies the lines reference without ever seeing their brand names. Yet most small businesses fail to take advantage of what is often considered their most important advertising tool. The problem is that most companies just don’t know where to start, and the ones that do, usually don't have the thousands of dollars many agencies charge for catchy slogans. Now, one company is bringing Fortune 500 level slogans to small businesses at an affordable price through crowdsourcing.
Slogan Slingers officially debuts today as the world’s first crowdsourcing service devoted exclusively to slogans and taglines. With this advertising slogan generator, a business owner or marketing director has direct access to catchy slogans by initiating a slogan contest on the site, and “the crowd,” comprised of freelance writers from all over the world, submits its best slogan and tagline ideas. All writers involved are competing for a single cash prize put up by the contest holder in advance. It’s winner takes all!
“Having spent 15 plus years in marketing, I know the difference catchy slogans or taglines can make in brand recall and recognition,” says Slogan Slingers Founder Rich Davis. “But the traditional advertising slogan generator process used to create taglines turns most people off. First, you have to seek out an ad agency. Then you wait several weeks for one or two writers to give you a handful of ideas, which typically costs several thousand dollars. With Slogan Slingers, contests can generate 50-100+ slogan ideas, all submitted within seven days. It’s a faster, less expensive process that also offers more selection at a more affordable price. No single slogan maker or agency can beat the crowd.”
“The Slogan Slingers talent pool is impressive,” adds Davis. “Many of the writers who signed up during our beta testing phase are moonlighting ad agency writers, successful freelance writers or former ad agency writers put out of work by the recession.”
However, Davis says, he’s most excited to see the caliber of slogans the non-professionals will come up with. “Whenever I go to a football game or watch a political rally on TV, I’ll see some brilliant sign written by some amateur slogan maker who’s probably a plumber, a lawyer or a student. There’s a lot of talent out there. Slogan Slingers will help make the process more accessible on both ends. That can only be a good thing.”
Slogan Slingers was created in conjunction with Spark Inc., a Jacksonville, Florida-based marketing firm and advertising agency.