ProBikeKit one of the leading lights within the high-end road cycling equipment sector revamp company website in order to increase functionality and enhance customer experience.
Online PR News – 01-June-2012 – Aynam Mills, Kendal – Kendal, England – ProBikeKit, one of the UK's leading cycling equipment retailers launch brand new website in order to enhance and simplify site navigation.
Andrew Baldwin Marketing Manager at ProBikeKit outlines the reasons for the website revamp saying, 'The main aim of the new website was to create an informative, easy to use and aesthetically pleasing site that would increase customers overall shopping experience and improve conversion rates. Another aspect which influenced our decision to create a new website was our commitment to the latest technology, this is reflected in our product line where we bring our customers the latest cycling related products as and when they become available, from the latest bike tyres to the most technologically advanced framesets.'
The new website is both user friendly and functional. Potential customers can simply choose the section they require from a navigation bar at the top of the page and then select a subsection or a product from the drop down menus.
Andrew Baldwin goes onto to give an insight into ProBikeKit's target customer base saying, 'Our customer base is made up of a savvy, intelligent bunch of consumers and our new website needed to reflect this. We listened to the feedback from our old site and looked to enhance the positives and improve on the negatives and this is what we came up with. The general response has been very encouraging towards the new site so far with sales reflecting this.'
From one cyclist's quest for affordable cycle equipment, ProBikeKit has grown 10 times over into a leading global online retailer of high-end road cycling equipment and apparel. From these entrepreneurial early days, ProBikeKit is now considered one of the most respected names in the biking industry and continues to grow from strength to strength each year. With a combination of riders and industry experts making up the workforce, ProBikeKit are the leading authority in road cycling online retail and stock some of the best cycle clothing, bike tyres, equipment and components in the world and at the best prices.