Mosquito Shield Forms Partnership for Marketing Strategy and Communications with TWOBOLT
06/01/2012

North Attleboro, MA—Month, Day 2012—Mosquito Shield announced today that it has engaged the data-driven marketing firm,TWOBOLT, in a multi-year partnership to support the organization's marketing strategy for 2012 and beyond.

Online PR News – 01-June-2012 – Attleboro Falls, MA – 30th May 2012, Mosquito Shield will launch pilot programs in two new territories, finalize its Franchise Disclosure Document (FDD), and begin to market franchise opportunities in the New England area.

"Mosquito Shield is establishing five to seven franchises for the 2013 season, with 20 more planned for 2014, and a five-year target of 100 franchises," said David Briggs, Owner and CEO. "To win in our current market and support future growth, we have built a strong internal leadership team as the foundation, with strategic partners like TWOBOLT providing complementary expertise," Briggs said.

"In 2011, Mosquito Shield grew its customer base and revenues by more than 50 percent each, through direct marketing campaigns to households in Southeastern Massachusetts and Cape Cod," said Michael Moorhouse, Director. "TWOBOLT helped implement these campaigns," Moorhouse said, "and then performed an extensive analysis of our sales data to identify customer segments and set benchmarks for our future marketing efforts."

"By understanding our current customers and their buying behavior," explains Briggs, "we have a much clearer roadmap for new customer acquisition, and a basis for mapping out Mosquito Shield franchise territories regionally, nationally, and eventually overseas."

"We are proud to form this partnership with a forward-thinking organization like Mosquito Shield, and excited to be a part of their growth strategy" said Matt Flanagan, VP of Marketing at TWOBOLT. "It's a natural fit," he said, "because both of our organizations are bringing innovative, proprietary solutions to established industries."

Visit our website for more information:http://moshield.com?pmc=PR4

About Mosquito Shield
Mosquito Shield is New England's proven leader in mosquito and tick control systems and products, delivering effective solutions, professional service, and guaranteed results to a rapidly growing base of satisfied customers. Mosquito Shield has invested over nine years of research and development in the perfection of its impenetrable Mosquito Protection Barrier™, which turns any treated property into a mosquito-free zone by killing and repelling mosquitoes and other harmful outdoor pests.http://moshield.com?pmc=PR4