Achieve Fitness Launch New Product to Tackle Obesity Crisis in the UK

A new product has been launched by Coventry based Achieve Fitness. It is a programme based around connecting people with the food they eat for long term success, no gimmicks, no points, just real food.

Online PR News – 01-June-2012 – Coventry, West Midlands – Coventry, West Midlands, May 30, 2012 -- Achieve Fitness has launched a new product this month, The Real Food Plan, to combat the growing obesity problem in the UK. The programme will help individuals lose weight whilst at the same time helping them make the connection between the food they eat and their health, for long term success.

The plan was created after Darren and Fran Checkley, the owners of Achieve Fitness, were approached by people who had been unsuccessful with commercially available diets, such as those consisting of points based or meal replacement solutions. This spurred them on to create the Real Food Programme, meeting a need around other programmes not being healthy and setting people up for failure.

The Real Food Plan focuses on having foods that are natural, wholesome and supportive to your body as many of the foods people commonly shop for contain ingredients that their bodies find hard to process and are considered to be toxins.

The plan is not a diet, as this suggests that people are merely taking a short-term view with regard to their health before they return to the “non diet” position, often with disastrous results. The plan is a nutrition coaching programme, online, guided day by day with an accompanying book. Phase 1 of the programme sets them up, getting their mind in the right place to succeed and Phase 2 of the programme is tailored to suit their body. It will not leave you reliant on commercial bars, shakes, supplements, or pre-made foods, for your long term success.

Fran said Permanent weight loss is not about finding a quick fix diet, but making a commitment to life style changes that include nutrition and exercise, as such, any weight loss program you choose must pass the "Can I eat that way for the rest of my life?" test.”

Darren, who has studied with many of the world's leading nutrition experts, added “The diet “business” has never been in better shape - unlike many of its customers. But with research suggesting 95% of slimmers regain the weight, does the diet industry rely on failure to succeed, profits before people? With this programme we focus on success, as many of the people whom I've trained and coached can attest to.”

About Achieve Fitness:
Darren Checkley launched Achieve Fitness in 2006, he has over 14 years experience as a personal trainer and over 20 years teaching martial arts. Achieve Fitness is about helping people find and be the best version of themselves that they are ready to be. He helps them identify their goals and achieve something they dreamed of, not just the standard ‘lose a couple of pounds and feel a little fitter’. His wife Fran, also works within the fitness industry, as an instructor at Boxercise UK, in additions she also runs Pilates classes. Members of Achieve Fitness have climbed Mount Kilimanjaro, ran marathons and half-marathons, completed 300+ mile bike rides, multiple 5 and 10k races, tough guy events, completed the 3 peaks 24hr challenge and raised lots of money for charity in the process

Darren Checkley
Achieve Fitness
11 Brockenhurst Way Coventry
Warwickshire CV6 6TE