Vivid Flair opens flagship store in the UAE in the iconic Dubai Mall
05/30/2012

Vivid Flair London opens flagship store in the UAE in the iconic Dubai Mall and launches its S/S 2012 with a grand fashion show at the Armani Hotel, Dubai.

Online PR News – 30-May-2012 – Dubai, UAE – Vivid Flair from London, an exclusive evening read-to-wear line that targets women in the 18-40 years age range, made a dazzling debut in the UAE. Vivid Flair opened a flagship store in the iconic Dubai Mall and also launched its one-of-a-kind exclusive S/S 2012 collection at the Armani Hotel, Dubai Grand Ballroom on 17 May 2012. The official stylist of the event was Derek Khan. The event received a fabulous response as can be gauged from the 400 strong attendee list which included amongst its luminaries the Consul General of the Kingdom of Saudi Arabia and socialites like Manal Bodani, Tabassum Sajwani, Tamara Al Gabani and many others from the creme de la creme of Dubai society.

The theme of the event was Vintage Hollywood which was brought to the audience vividly through vintage movie montages, the white roses & feathers that bedecked the room and down to the details of the costumes of the staff who waited on each and every member of such an elite gathering. The event even had its own champagne hostess to welcome the guests to add that extra dash of class.

Vivid Flair seeks to reveal the substance behind the style that emanates from every woman and, as such, lays emphasis on the woman’s character, her story that brings out her character and the charm associated with the uniqueness of each woman and her story. Therefore, the amount of careful thought in design and exquisite craftsmanship from Vivid Flair turns a mere item of clothing into a true raiment that accentuates the feminine elegance and sophistication of a woman.

Vivid Flair is headquartered in London, England and has already tasted stupendous commercial success in its operations in the Kingdom of Saudi Arabia. Dubai is a natural progression in its global expansion plan given that Dubai is the shopping hub of the Middle East and is a key market, in itself, for the fashion industry. Building up on its flagship store opening, Vivid Flair intends to unfurl the red carpet in other cities across the UAE including high-end department stores and mono-brand boutiques in Abu Dhabi and Sharjah.

Vivid Flair’s CEO Eyad Abdullah Mashat remarks that Vivid Flair looks forward to a very positive from women in the UAE and hopes that the Vivid Flair label becomes the one of choice for all occasions that require a touch of class.