Wine In China: Leading Online Sales Platform Appoints DDMA To Develop Wine And Beverage Online Sales
05/28/2012

Yihaodian, partly owned by Wal-Mart and one of the fastest growing B2C online sales platforms in China,has appointed DDMA China market research & business consulting,to advise on the further development of Yihaodian’s wine and beverage online sales across all China markets.

Online PR News – 28-May-2012 – 28 May 2012. Shanghai – "The timing is perfect for Yihaodian and DDMA. While the China Wine Market is growing rapidly, consumer tastes and needs are also changing. Our on-going market research with Chinese wine consumers has identified clear opportunities in the China wine and beverage market for Yihaodian. We will combine our vast experience in wine and beverage market research and operations in China with our extensive China online shopping knowledge to offer Chinese wine consumers a highly relevant and compelling offer through Yihaodian," said Sam Mulligan, Director of DDMA China.

DDMA is currently in advanced negotiations with several leading wine producers from the US, New Zealand and France and it is expected that this first batch of brands will be launched in China by DDMA via Yihaodian in August of 2012.

The China wine market offers great potential but is complex in nature. Existing wine companies and new entrants need to be able to offer the right type of product in the right manner on the right terms and sell through the most efficient channels. We are very confident that the package that we have developed for wine companies via Yihaodian will allow wine companies to develop a successful profitable and sustainable business in the China wine market

Sam Mulligan, Director of DDMA China, will be attending the Vinexpo Asia Pacific in Hong Kong, where he will introduce the China wine business via Yihaodian to several international wine producers that are eager to enter the China wine market.

"The China wine market offers great potential but is complex in nature. Existing wine companies and new entrants need to be able to offer the right type of product, in the right manner, on the right terms and sell through the most efficient channels. We are very confident that the package that we have developed for wine companies via Yihaodian will allow wine companies to develop a successful, profitable and sustainable business in the China wine market," said Sam Mulligan of DDMA China.

About DDMA: DDMA is a market research and business consultancy based in Shanghai. The company was founded in 2002 and provides market research and consulting services to many leading wine, beer, spirits and beverage companies in China.

About Yihaodian: Yihaodian is one of the fastest growing B2C online sales platforms in China. The company was recently selected as the fastest growing company in the Asia Pacific in the Deloitte Fast 500 Asia Pacific 2011 report.

Yihaodian commenced business by selling groceries and household items online. The company has now expanded its product range to include consumer electronics, consumer durables, wine and beverages, sporting and travel products. The Deloitte report shows that the company’s revenue has grown by 19,218 percent over the past three years.

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