Starwood Hotels & Resorts Launches

Starwood Hotels& Resorts Worldwide,Inc. today announced the global launch of – a new simple, engaging and intuitive website that understands meeting planners and delivers relevant and comprehensive content for all phases of the meeting planning process.

Online PR News – 28-May-2012 – Alexandria – Stamford, Conn. May 27, 2012

The new is the result of an extensive research effort that included looking at today’s best practices and interviewing customers to determine how best to bridge Starwood’s online resources with the on-site services provided by properties. makes it easy to research meetings at more than 1,000 Starwood properties worldwide and provides rich property content and key information on Starwood’s brands and growing global footprint. Meeting planners now have full property details complete with hotel features, integrated maps with points of interest, photos and floor plans, on-site meeting services, a Compare View tool to compare hotels, special offers, and meeting management tools on an easy to navigate site The new site also includes information on signature services including Starwood Preferred Planner, Starwood Convention Collection, On-Site Specialty Events, and Starwood’s sustainability and social responsibility initiatives.

“ was designed to increase the ease of doing business with Starwood,” said Christie Hicks, Senior Vice President, Starwood Sales Organization. “We listened to feedback from our customers and developed a tool which gives them easy access to information they need throughout the planning cycle. We look forward to hearing our customer’s feedback as we continue to evolve the site to meet the needs of meeting planners around the world.”

In celebration of the new site launch and to give back to the communities in which Starwood does business, the company will donate 500 Starwood Preferred Planner Starpoints®, up to one million Starpoints total, to global partner UNICEF for each unique site visitor between now and the end of April.

Starwood Preferred Planner

Planners who are part of the Starwood Preferred Planner program can earn Starpoints for groups, meetings and events while enjoying dual-membership in the award-winning Starwood Preferred Guest® program – all with one convenient member account to redeem for free night rewards, continuing education, charitable contributions, instant meeting awards and more. Starpoints accumulate together and members of Starwood Preferred Planner use the same member number for SPG to book for business or pleasure.
For more information visit

About Starwood Hotels & Resorts Worldwide, Inc.

Starwood Hotels & Resorts Worldwide, Inc. is one of the leading hotel and leisure companies in the world with 1,090 properties in 100 countries and territories with 154,000 employees at its owned and managed properties. Starwood Hotels is a fully integrated owner, operator and franchisor of hotels, resorts and residences with the following internationally renowned brands: St. Regis®, The Luxury Collection®, W®, Westin®, Le Méridien®, Sheraton®, Four Points® by Sheraton, Aloft®, and ElementSM. The company boasts one of the industry’s leading loyalty programs, Starwood Preferred Guest (SPG), allowing members to earn and redeem points for room stays, room upgrades and flights, with no blackout dates. Starwood Hotels also owns Starwood Vacation Ownership, Inc., one of the premier developers and operators of high quality vacation interval ownership resorts. For more information, please visit

Media Contact:
Jenni Benzaquen
Director Public Relations – Starwood Hotels and Resorts, Europe, Africa & Middle-East
Tel: +32 2 204 5494