App Developer To Offer Product Placement In Popular Game

Creators of Tiki Toss 3D align with Ignition Branding to tout cross promotion.

Online PR News – 26-May-2012 – Tampa, Florida – Mellow Militia, an award winning Santa Barbara-based app development company, announced today that it has selected the Ignition Branding firm out of Tampa, Fla., as its marketing communications and public relations agency of record.

Looking to build on the success of its debut application ⎯ Tiki Toss 3D ⎯ Mellow Militia will work with Ignition to form co-marketing relationships with consumer product brands that Mellow Militia will feature in updated versions of its Tiki Toss 3D app.

Already a favorite among casual gamers, the Tiki Toss 3D app allows iPhone, iPod Touch and iPad users to play and compete against other players in a digital version of the traditional, island style hook and ring game. By placing one’s finger on the digital ring and swiping downwards, the player is able to swing the ring back toward the digital hook and engage in a fun, easy-to-play game. With a tranquil, island-based theme, captivating graphics, three modes of game play and two difficulty levels, Tiki Toss 3D is the ideal gaming app for blending relaxation with competition.

Accordingly, Mellow Militia seeks partnering brands within, but not limited to, the surfing industry and culture, board sports, music, eyewear and footwear, sunscreen, food and beverage.

“With our hands tied up in ongoing app development, we are optimistic to begin working with Ignition to partner with brands we know will benefit from using Tiki Toss 3D to reach their target consumers,” said Kyle McGetrick, co-founder of Mellow Militia.

Equally confident about the new endeavor, Ignition CEO Jack Glasure recognizes Tiki Toss 3D’s potential to help brands market their products.

“Partnering brands will be able to capitalize on the addictive nature of Tiki Toss 3D to access an ever-increasing mobile audience,” he said.

Brands can also benefit from Mellow Militia’s unique cross marketing between digital and physical versions of Tiki Toss. In addition to the Tiki Toss 3D app, Mellow Militia developed a hard good version of the hook and ring game that is currently available through the company’s website and certain retail surf and sport shops.

For more information regarding potential co-marketing relationships with Mellow Militia or the company’s selection of Ignition Branding as its agency of record, please contact Jack Glasure by phone at (813) 356-0556, by email at, or visit Mellow Militia’s website at

About Mellow Militia, LLC
Mellow Militia, LLC was established in 2010 by entrepreneurs Kyle McGetrick and Chris Puglisi to develop and market high quality digital consumer products. The company is committed to meeting the highest standards for graphic design, physics and sound within their applications, and several new apps are currently in development. Mellow Militia is further dedicated to environmental preservation and spreading a positive message through their digital products. They seek to promote like-minded companies and brands through innovation in the mobile app industry.