Softheon to Address Health Plan Executives at CAHP Insurance Exchange Seminar

Softheon CEO & Founder, Eugene Sayan Discusses Future Challenges of Health Plans to Integrate with Public and Private Insurance Exchanges

Online PR News – 25-May-2012 – Hauppauge, NY May 24, 2012 – Eugene Sayan, CEO & Founder of Softheon, Inc. will be a guest speaker at the May 30th Health insurance Exchange Seminar sponsored by the California Association of Health Plans (CAHP). The seminar begins at 8:30 AM at the Burbank Airport Marriott Hotel and Convention Center in Burbank, CA.

Mr. Sayan will discuss "The Future Challenges of Health Plans to Integrate with Public and Private Insurance Exchanges." With tight timeframes looming and major components of the Affordable Care Act regulations still uncertain for health insurance carriers, many health plan executives have chosen to exercise prudence by ensuring their organizations' readiness to participate on insurance Exchanges.

One of the key provisions of the Patient Protection and Affordable Care Act (PPACA) requires states to establish new insurance exchanges to allow individuals and small businesses to search for, compare and obtain healthcare insurance coverage that best meets their needs. But states also have wide discretion on how they create their individual insurance exchanges. As a result of this latitude, health insurers will face many challenges in the new competitive marketplace – not the least of which is operational connectivity to the insurance Exchanges.

As the technology provider for the nation's only fully operational state-based Exchange, the Massachusetts Connector Authority (Health Connector), Softheon will discuss the lessons learned in working with the Health Connector as well as best practices that will enable successful healthcare payer engagement in public and private exchanges.

What: CAHP-sponsored Health Benefit Exchange Seminar
Where: Burbank Airport Marriott Hotel & Convention Center
When: May 30th 2012

About Softheon

Softheon is one of only two technology providers with operational experience in designing, implementing and supporting the nation’s first state exchange the Health Connector. In addition to Softheon State Exchange Connector (SEC) which serves as an intermediary between Carriers and the Exchanges, the company provides healthcare business process optimization, enabling payer, provider, and government organizations to measurably reduce administrative cost, improve member and provider satisfaction, generate new revenue opportunities, and comply with regulatory statutes by adopting best business practices. Softheon's healthcare solutions directly impact revenue and profitability for health care payers, empowering them to improve competitiveness, while ensuring regulatory compliance.