Data Informed — “In Awarding Prize for Analytics, Netflix Failed to Predict It Wouldn’t Be Used”

Data Informed announces a new article, “In Awarding Prize for Analytics, Netflix Failed to Predict It Wouldn’t Be Used” available in the news section of the online publication.

Online PR News – 28-May-2012 – Dedham, MA – By not implementing innovative analytics algorithms, Netflix signaled the challenge of big data integration projects tied to a dynamic market. After awarding a prize to computer scientists for coming up with an improved recommendations engine for customers, Netflix decided that the systems integration work required to implement the algorithms, and the company’s changed business model that serves streaming movies, makes the project not worth the cost.
Innovation experts said a key lesson to be learned from the Netflix experience is not to underestimate the importance of framing questions and challenges properly for a company’s changing market conditions.

The article is located at:
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