The UC-HTT-M counter scale from METTLER TOLEDO's UC Evo Line has won a Red Dot Award in the Product Design category. This internationally coveted award attests to the outstanding quality of the UC Evo Line's aesthetic and functional design.
Online PR News – 28-May-2012 – Greifensee/Zurich – Awarded annually by Germany's Design Zentrum Nordrhein-Westfalen, the Red Dot Award is an internationally recognized quality label for excellent design. "We are absolutely delighted to have received this renowned prize for the UC-HTT-M," states Lena Wolf, who as Product Manager Retail at METTLER TOLEDO is responsible for the UC Evo Line. "Food retailers have long realized that they can gain competitive edge with modern, stylish presentation at their fresh food counters. Scales play an important part in the overall look, as we've seen with the success of our Black Line scales in the colour black. The Red Dot Award for our UC Evo Line has now confirmed our sense of contemporary and first-class design at the food counter."
The UC-HTT-M counter scale is characterised by its simple, clean lines. Decorative details have been eliminated from the touchscreen-operated scale in favor of smooth surfaces and clearly defined shapes. The narrow housing and slim borders around the displays place the focus firmly on functionality. This restrained design ensures that the scale's large customer display draws - and holds – shoppers' attention, thus making the display the ideal platform for promoting products and brands to consumers at the point of sale.
Design - more than simply looking good
Functionality and day-to-day practicality are also fundamental to the way the scale has been designed on the operator side. There is nothing to distract sales employees from their activities on the clearly laid-out touchscreen. Furthermore, the UC-HTT-M's housing is largely free of joints or grooves which could harbour dirt, thus reducing the time employees need to spend cleaning the device. High-quality materials ensure that the unit is robust and durable. In addition, the UC-HTT-M's die-cast aluminium housing is not only elegant but also energy-saving, since it allows waste heat to be expelled from the metal housing without needing a fan.
Making a statement at the counter
"The UC-HTT-M enables food retailers to introduce a contemporary feel at their counters," continues Lena Wolf from METTLER TOLEDO. "Its simple elegance makes a real impression and is - as now substantiated by the Red Dot Award - at the cutting edge of modern design." Available in both classic silver and that ever-popular design color black, the UC-HTT-M fits perfectly into modern store interiors. Additionally, a mechanism on the award-winning scale allows flexible adjustment of the customer display, thus enabling the scale to be adapted to each counter's particular height and lighting conditions.
From the counter to the design exhibition
The Red Dot Award ceremony is due to take place on 2 July 2012 in the Aalto-Theater in Essen, Germany. From 3 to 29 July 2012, the UC-HTT-M will be on display as an exhibit among other 2012 Red Dot Award winners in a special exhibition at the Red Dot Design Museum on the site of the former Zeche Zollverein coal mine and industrial complex in Essen.
For more info: http://us.mt.com/us/en/home/products/P_Food_Retail_Solutions/counter_scales/UC_EVO.html?crel=ePR_PP_EN
Mettler-Toledo International Inc.
Im Langacher, Zip Code 8606,
E-Mail : ePublicRelations@mt.com,
Phone : +41-44-944 33 85,
Website : www.mt.com
About Mettler Toledo:
METTLER TOLEDO specializes in the area of precision instruments for professional use. METTLER TOLEDO laboratory instruments are used in research, scientific, drug discovery, and quality control labs, amongst many others in the pharmaceutical, chemical, food and cosmetics industries. METTLER TOLEDO comprehensive industrial solutions cover the various steps in a host of manufacturing processes at many of the same customers that laboratory serves. Solutions range from receiving raw materials through various manufacturing processes, in-line process control and end-of-line packaging control, to logistics and shipping. Increasingly, these solutions are fully integrated into the customer's IT environment, helping automate their workflows. In food retail, our offering for fresh food management ranges from receiving and pre-packaging, to in-store solutions for self-service departments, deli counters, and checkout terminals.