Leading Turkish Brand, Mudo City to Make its Worldwide Debut in Dubai

Leading Turkish Brand, Mudo City to Make its Worldwide Debut in Dubai

Online PR News – 25-May-2012 – Dubai – Dubai - Mudo City one of the most famous brands in Turkey announced today the opening of the first Mudo City store in the UAE. The Turkish brand comes to Dubai with its partner Asadel Retail Group, a newly established retailing company focusing on various retail sectors such as fashion, furniture and home décor, food and beverage, and entertainment across the GCC, CIS countries, Russia and Turkey.

Making its global debut, Mudo City opened its doors on Sunday, 20th May, 2012 at its Dubai Mall location, the company’s first outside Turkey. The renowned brand, which has more than 120 stores throughout Turkey, is set to revolutionize the fashion industry in the region.

“We are delighted to start our global expansion in the UAE. Dubai is known as a shopper’s paradise and as such we believe that Mudo City will become an established name in the UAE and Middle East market,” said Mustafa Taviloğlu founder and CEO of Mudo City. “Our store is built around the concept of ‘everything for home and life’ and has a wide spectrum of products to offer customers in the region.”

Established in 1964 by Mustafa Taviloğlu and Doğan Gürün, Mudo City began by selling gifts, records and hand-painted t-shirts. The small shop was the foundation of today’s Turkish retail giant.

“Today, Mudo City Stores, which evolved from the shop-in-shop concept into being multi-brand lifestyle stores, along with a range of Mudo stores, and the growing number of Mudo Outlet stores have grown to over 55,000 square meters of selling space throughout Turkey,” he continued.

The company has grown over time to include the Mudo Collection which features high-end fashion, Mudo Concept which includes home décor and furniture and Mudo Accessories.

“Partnering with Mudo was a natural progression for us as Asadel has an investor mandate to pursue market opportunity presented by the rising demand for stylish, trendy and affordable products in the Middle East, Turkey and Russia,” said Mr. Ayman Jamil CEO of Asadel. “The group aims to develop brand presence in the UAE region and to properly position brands to go head-to-head with direct competition in the region.”

A pioneer in the Turkish fashion industry, Mudo Collection entered the ready to wear market offering quality and the latest fashion in both men’s and women’s wear. Their latest collections reflect trends of modern-classic style. Mudo Collection, which is the heart of Mudo today, is represented in over 26 Mudo stores around Turkey.

The Mudo Concept offers its customers more than 25,000 different items. The concept works with over 400 solution partners around the world and also includes Turkish designed and produced items. The renowned brand includes furniture, home decoration, kitchen, bathroom and personal accessories, home textiles and lighting.

Mudo Accessoires brand was created in parallel to the continuous growth and development strategy of Mudo. The brand which has a wide spectrum of products from shoes to handbags is comprised of a young and dynamic team who come up with unique, innovative products for different age groups.


About Mudo City:
Mudo City is Turkey’s leading retailer offering clothing, accessories, furniture and home decoration products in more than 60 stores throughout Turkey. The Mudo brand includes Mudo Collection, Mudo Concept, Mudo Accessoires and Mudo Outlet. Under the guidance of its founder, Mustafa Taviloğlu, Mudo has grown from its launch in 1964 as a small gift shop to become a major brand in today’s Turkish retail marketplace. For more information visit www.kurumsal.mudo.com.tr

About Asadel:
Asadel Retail Group is a newly established retailing company focusing on various retail sectors such as fashion, furniture & home décor, food and beverages and entertainment across the GCC region as well as Russia and Turkey. The company is funded through retail dedicated entity set up by investors from the finance and private equity sector and has already been active in the GCC, Russia and Turkey. Asadel was founded by Mustafa Samim Hatipoglu, one of the most respected players in real-estate in Turkey and Kazakhstan due to his past track record of successful projects. He formed Asadel Interbrands with a group of investors to target the retail opportunities that were untapped in Turkey and the GCC region.