In the article Kawasaki interviews Adam Lashinsky, editor-at-large of Fortune magazine and author of a book on the inner workings of Apple, about the lessons other businesses can learn from the Apple business model
Online PR News – 25-May-2012 – New York City, NY – Apple is probably the best-known company with an innovative business model, and recently Guy Kawasaki, who is scheduled to speak at the World Innovation Forum promoted by NetCom Learning and HSM, discovered a few lessons from Apple any business can apply to drive innovation. Kawasaki interviewed Adam Lashinsky, author of Inside Apple: How America's Most Admired—and Secretive—Company Really Works, for an article on Open Forum about the 10 business lessons companies can learn from Apple.
NetCom Learning CEO Russell Sarder said the article offers some great insight into what other companies can learn from the Apple business model but also reveals the types of ideas Kawasaki will present at the World Innovation Forum.
“Guy Kawasaki’s article in Open Forum gave excellent insight into the reasons why other organizations should learn from Apple—a company famous for its innovation. It’s this kind of insight and his ability to identify leaders with similar insight that makes Kawasaki a valuable resource at the World Innovation Forum,” Sarder said.
In the article, Lashinsky told Kawasaki that placing emphasis on design over process as well as on confidentiality are two great takeaways from the Apple business model. He also discussed how Apple never made the company exclusively about driving revenue, and how it focused on giving customers what they didn’t know they wanted.
Lashinsky also discussed how Apple created one brand and united its team under one brand. Part of how Apple did that was by saying no to opportunities that could take the business off course.
Other lessons from Apple include the message to value an employee’s expertise by keeping them focused on what they do best; the importance of crafting, controlling and owning the brand’s message; spending what it takes to delight customers; and believing the company can put out an insanely great product, rather than letting next quarter’s numbers limit the product.
Business professionals will find similar advice from seasoned experts at World Innovation Forum June 20-21 at the New York Business Center. Kawasaki, who is a serial entrepreneur, author, angel investor, the former Chief Evangelist at Apple and considered the father of evangelistic marketing, will present a talk on the new rules for innovation revolutionaries. His speech will address the steps innovators can take to spark business; how to create meaning through innovation; taking risks; the myths and facts surrounding using creative thinking and open communication to foster innovation; and using entrepreneurs as models for corporate innovators.
The event will feature Kawasaki but also many other industry leaders like Clay Shirky, Henry Chesbrough, Jane McGonigal, Ray Kurzweil, Sir Ken Robinson, Scott Cook, Mohanbir Sawhney, Russell Stevens, Jean-Claude Biver and Andrew Winston.
Purchase the NetCom Learning Package and receive admission to World Innovation Forum and an exclusive invitation to the NetCom Learning Cocktail Reception, where attendees can network and make business contacts with some of the leaders in the business world. The NetCom Learning Package also includes refreshments during the event, free access to Microsoft Office eLearning courses via Learning GG, the free book: Learning: Steps to Becoming a Passionate Lifelong Learner by Russell Sarder and a Gift of Learning—$500 toward NetCom Learning Training Packages.
Tickets are $2,090 and can be purchased at www.NetComLearning.com/wif
Information about the World Innovation Forum can be found at http://www.netcomlearning.com/wif/
About NetCom Learning
NetCom Learning is a premier provider of IT and business-training solutions to companies, individuals, and government agencies. Since its inception in 1998, NetCom Learning has trained over 80 percent of the Fortune 100, serviced over 23,000 business customers, and advanced the skills of more than 71,000 professionals through hands-on, expert-led training. NetCom Learning was recognized by Microsoft Corporation as its Worldwide Training Partner of the Year and named to Inc. Magazine's list of fastest growing private companies in America. The organization was also recently named to the 2011 IT Training Companies Watch List by TrainingIndustry.com
The purpose of NetCom Learning is to promote the values of lifelong learning.