Color Your Plate

Sheraton Montazah Brightens Guest Diets with Launch of Color Your Plate™
By Sheraton Fitness by CorePerformance™

Hotel Giant Introduces Simple Approach to Eating Right by Adding Colorful Foods
And Well-Balanced Options to Menus across its Global Portfolio

Online PR News – 25-May-2012 – Alexandria – Alexandria, Egypt – May 22, 2012 –

Sheraton Montazah Hotel is encouraging guests to get ready for summer by adding a little color to their diet. Starwood’s global powerhouse lately announced its new approach to nutrition with Color Your Plate by Sheraton Fitness, a dining program that makes it easy for travelers to eat healthy on the road. All it takes is adding three colors from fruits and vegetables to your plate to help stay in shape while travelling. "The new menus are great for your waistline – all featured items are 500 calories or less." Said Mohammed Roushdy, Director of Food and Beverage at the Hotel. The program which is the latest extension of Sheraton Fitness programmed by Core Performance is now available at more than 400 hotels worldwide.

“Traveling used to be an excuse for poor nutrition,” said Core Performance Founder, Mark Verstegen whose nutrition and research team developed the new program. “Sheraton is now offering an innovative and easy way for guests to enjoy healthy, delicious meals on the road.”

Color Your Way to Healthier Diet

The Color Your Plate initiative incorporates Core Performance’s “Nutrition Color Code” to educate Sheraton Montazah guests about the importance of maintaining a healthy lifestyle. All menu items feature colorful, key nutrients from fruits and vegetables to ensure all meals represent the perfect dietary balance.

• Yellow peppers, pineapples, squash and corn are good examples of yellow foods
• Greens are represented by fruits and vegetables like broccoli, spinach, kiwi and avocados Pumpkin, papaya, sweet potatoes, peaches and the like are orange fruits and vegetables
• Red fruits and vegetables are those like cranberries, red peppers, tomatoes and watermelon.
• Enjoy white foods like cauliflower, onions, parsnips and garlic
• Foods like blackberries, plums, eggplant and figs are blue

The branded menus also follow the Core Performance philosophy by offering well-balanced meals that provide proper fuel for the body. With the new menus available at restaurants and in-room dining, guests now have access to a library of nutritious, tasteful dishes no matter where their travels take them within Sheraton family.

In 2007, Sheraton partnered with renowned training experts Core Performance to develop Sheraton Fitness Programmed by Core Performance – the brand’s signature fitness offering that lets guests use the strategies developed by the leading experts in pro-athlete training to become the ultimate road warrior. This alliance marked the first time that Core Performance partnered with a hotel company to create customized training and nutrition programs for travelers. Color Your Plate is the newest extension of Sheraton Fitness and the brand’s approach to nutrition.

“The last thing people have time to think about on the road is getting the nutrients they need,” adds Amanda Carlson-Phillips, MS, RD, CSSD, Vice President of Nutrition and Research at Core Performance. “By brightening their plates with colorful fruits and vegetables, we hope the program encourages travelers to re-think their nutrient needs while still enjoying the tasty menu items they have come to expect from Sheraton chefs.”

Color Your Plate offers a variety of flavorsome, well-balanced menu options, including: Skirt Steak Chimichurri, Shrimp Tacos, Portobello Burger and All-Natural Roasted Turkey BLT with lemon mustard aioli. For more information please visit

About Sheraton Hotels & Resorts

Sheraton helps guests make connections at more than 400 properties in 70 countries around the world and recently completed a $6 billion global revitalization and is now in the midst of a $5 billion global expansion over the next three years. Sheraton is owned by and is the largest and most global brand of Starwood Hotels & Resorts Worldwide, Inc. one of the leading hotel and leisure companies in the world with 1090 properties in 100 countries and territories with 154,000 employees at its owned and managed properties. Starwood Hotels is a fully integrated owner, operator and franchisor of hotels, resorts and residences with the following internationally renowned brands: St. Regis®, The Luxury Collection®, W®, Westin®, Le Méridien®, Sheraton®, Four Points® by Sheraton, Aloft®, and Element SM. The company boasts one of the industry’s leading loyalty programs, Starwood Preferred Guest (SPG), allowing members to earn and redeem points for room stays, room upgrades and flights, with no blackout dates. Starwood Hotels also owns Starwood Vacation Ownership, Inc., one of the premier developers and operators of high quality vacation interval ownership resorts. For more information, please visit

Azza El Desouki
Sheraton Montazah Hotel
+203 5480550