New in to Mytights.com is ShaToBu™ - a revolutionary new concept in shapewear that uses everyday movement to shape, tone and burn calories.
Online PR News – 24-February-2010 – – ShaToBu™ is the first-ever shaper that not only provides a sleek silhouette, but also helps women shape, tone and burn up to 12% more calories during everyday activity. Scientifically developed and proven to work by a team of doctors and exercise physiologists, ShaToBu™ blends researched based function with comfort and fashion.
ShaToBu™ is based on the principle of resistance training. The simple yet ingenious technology uses seamless resistance bands to make muscles work a little harder during natural movement, like walking or climbing stairs. When muscles work harder, more calories are burned.
Scientific studies conducted at the University of Virginia show that women wearing ShaToBu™ burn up to 12% more calories during everyday activities such as walking or climbing stairs. The benefits of ShaToBu™ extend beyond ordinary shapewear – it not only gives a sleek silhouette, but women can also feel and see a difference in their bodies with regular use over time.
The seamless resistance bands in the buttocks and thigh area are combined with a specially designed, non-binding waist and leg bands to prevent rolling, cutting or bulging. ShaToBu™ is made from nylon and Lycra® and has a CoolMax® cotton gusset. ShaToBu™ is comfortable enough to wear all day, every day.
Available in two styles; Waist to Knee (£40) and High Waist to Knee (£50) in buff and black and a wide range of sizes. ShaToBu™ is now available to pre-order exclusively in the UK at MyTights.com, as well as at select retailers and e-tailers in the United States. ShaToBu™ is produced by Mayfair Tech, Inc., an affiliate of Doris Hosiery Mills, Ltd., a leading North American hosiery manufacturer.
For more information and samples please contact Farrah Hilton, firstname.lastname@example.org, or Suzanne Turner, suzanne@MyTights.com or call 020 7043 2919. For more technical information contact Sari Arazi, Sari@shatobu.com (+1 514 723 7385).
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