Heralding the arrival of their strongest collection of shape-friendly clothes, Evans' brand new summer catalogue is online now â€“ 48 pages of fashion and features for the style-conscious fuller figured female.
Online PR News – 21-May-2012 – London – The latest edition of Evansâ€™ quarterly fashion catalogue is online to view now. Showcasing their high summer collection and exciting new line of cut-to-shape pieces, itâ€™s packed full of information on Evansâ€™ plus size clothes, the Evansâ€™ brand and how to shop.
Focusing on shape, the catalogue is there to help the customer identify her body shape â€“ Apple, Pear, Hourglass or Busty â€“ and work out her size. Along the way, icons indicate which items work for which shape and need-to-know styling tips provide handy and helpful hints for dressing the plus size figure.
Laid out exactly like print magazine, the online version is easy to browse and fun to read. Itâ€™s packed full of colourful features on the latest trends in British fashion such as Afrique, Pastels and Tribal and outfit-based editorials on what to wear to a picnic in the park, a barbecue, a date and a wedding.
As itâ€™s summer, a lot of the catalogue is dedicated to holiday fashion and holiday essentials, what to wear to the beach and how to work each of the main holiday trends for SS12: monochrome and tribal print. The Swim Time feature is all about how to look good, feel confident and find swimwear that fits and flatters each shape as well as advising on how to get natural, accentuated and firm and controlled finishes.
Maxi dresses are a key piece for summer and Evans has a vibrant collection of this easy-to-wear wardrobe hero as seen in the catalogue. And when it comes to summer footwear, the sandals and heels feature has everything anyone needs to know on getting comfortable and stylish shoe for the warmer months.
Thereâ€™s a fantastic guide on buying plus size jeans, plus size underwear and how to buy well-fitting and smart workwear based on each of the body shapes.
And finally, discover which exclusive offers are available to help complete that summer and holiday wardrobe for less.
Evans is the UKâ€™s leading retailer and shape expert for plus size women. With over 80 years experience on the British high street, they specialising in dressing women according to one if four main figure types: Apple, Pear, Hourglass, and Busty.
As well as understanding the specific needs of the fuller figured female, they understand her sensitivities around shopping and know how tough it can sometimes be to find clothes that fit and flatter. They also grasp her view on body image and design clothes, shoes, lingerie and accessories to instil confidence and make her look and feel amazing.
Inspired by current trends and classic looks, their clothes are high quality, fashionable, sophisticated and easy to wear encompassing everything from work wear and leisure wear to special occasion outfits, lingerie and sleepwear.
Many of their pieces feature discrete, figure-fixing and comfort-giving solutions that donâ€™t compromise on looks. They have different width shoes, bras with straps that wonâ€™t dig and a range of items cut especially for the Busty and Pear shape bodies.
Also, Evans is also the first plus size brand to bring high end fashion to the high street with their designer collaboration range, Clements Ribeiro Swan.