Business Automation Solutions Helps Powernet Grow Business with GoldMine CRM Software
05/16/2012

Steve Pearl, President of Business Automation Solutions, Inc., a GoldMine CRM software consultant, addressed the Powernet Networking Group recently about “Using the Right Technology to Acquire and Retain Profitable Business Relationships”.

Online PR News – 16-May-2012 – BANNOCKBURN, IL – Members of the local networking group Powernet gathered at the Midtown Athletic Club in Bannockburn, IL recently for a presentation on “Using the Right Technology to Acquire and Retain Profitable Business Relationships” by Steve Pearl, President of Business Automation Solutions, Inc., a certified GoldMine CRM software consultant and trainer. The group of approximately 60 leaders from various industries in the Chicago area came to learn about the CRM (customer relationship management) software programs available on the market, especially GoldMine Premium Edition 9.0. The software contributes to customer growth and retention by effectively using a sales and marketing CRM database and integrated email marketing to capture and track new prospects and existing customers.

Many of the attendees understood CRM or had a rudimentary system in place but didn’t realize that by incorporating CRM technology into their email marketing programs they could substantially increase their effectiveness in acquiring new customers and strengthening existing business relationships

“Many of the attendees understood CRM or had a rudimentary system in place, but didn’t realize that by incorporating CRM technology into their email marketing programs, they could substantially increase their effectiveness in acquiring new customers and strengthening existing business relationships,” said Pearl. Pearl introduced the attendees to IntelliClick® for GoldMine email as a CRM integrated marketing option. “Integrating your CRM with your email marketing is the best way to identify and track new sales opportunities,” he said. He also recommended that businesses link their website forms to their CRM system to facilitate effective lead management and distribution. Using tracking software such as IntelliClick® for GoldMine email, businesses can identify website visitors, track their navigation, and then follow-up immediately to convert the lead before it falls through the cracks.

Powernet is a monthly networking event hosted by Midtown Athletic Club in Bannockburn, 2211 Waukegan Rd. Bannockburn, IL 60015 on the third Wednesday of every month. Each event guarantees a dynamic speaker, new business connections, the opportunity for business growth, and refreshments. This was Pearl’s first time addressing the group.

About Business Automation Solutions, Inc.: Business Automation Solutions, Inc. is a certified GoldMine CRM software consultant and developer since 1995, offering customized, value-added products for GoldMine email, including IntelliSend® email merge engine for GoldMine sales software and IntelliClick® click track and website navigation software for CRM integrated email marketing. For IntelliClick/IntelliSend inquiries, please call 888-827-5628 x204.

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