Health & budget conscious consumers in Grimsby & Lincolnshire welcome the arrival of low cost health club leader Pure Gym due to open early July 2012.

Online PR News – 20-May-2012 – Grimsby, North East Lincolnshire – Pure Gym, the high growth, low cost revolutionary gym chain backed by New Look founder Tom Singh, is finally arriving in Grimsby. Located on Riverhead, at Frederick Ward Way, opposite the Freshney Place shopping centre, the gym caters for all levels of fitness and has been carefully designed to help customers reach their goals without breaking the bank.

Members are already taking advantage of a £94 saving via the special pre-opening membership offer of £10.99 per month for the first year, with a discounted joining fee of £15.00. The usual price is just £17.99 per month with a joining fee of £25.00. The no-contract 24/7 approach is unique to the area and has already wowed thousands of members across the UK.

Based in the former Walkabout and Musika units, the spacious gym covers over 18,449 sqft and has created 30 jobs for the area, including the careful recruitment of the elite of Grimsby & Lincolnshire’s fitness industry.

Industry stereotypes such as inflexible contracts, limited opening hours and high cost memberships are frowned upon by the 23-strong chain, which has a further 17 opening in the UK this year. Rather than having a swimming pool or towels, the company chooses to invest in state of the art fitness equipment, including world renowned cyclist, Lance Armstrong's LIVESTRONG spin bikes by Matrix, vibrating Bodycore functional training platforms, Power Plates, free weights including kettle bells and medicine balls and TRX. Sun beds, showers, spacious changing rooms and lockers are also on-site and there will be a full fitness class timetable offering free 40 classes per week including spin, circuits and abs & toning. Members are helped every step of the way, both online via training and nutrition guides, and offline via staff members and personal training services for bespoke programmes. Typically over 25% of Pure Gym members have never joined a gym before.

Gym General Manager Stephen Norton said:”I’m from Lincolnshire and I can honestly say quite simply that Pure is the best value option in town. As with all Pure Gyms we specialise in focusing on customers, continually delighting them with excellent support and top class facilities without the price tag. The team and I are excited to start working with clients and are passionate about helping them achieve their health and fitness goals, whether it is to lose weight, tone up, improve sports performance, transform your figure, improve your general health or simply just so socialise and relieve stress.”

Steve Beasant, Liberal Democrat Councillor for East Marsh Ward said:”I welcome the arrival of Pure Gym to the region and encourage anyone, including those who feel unhealthy and also the obese to take advantage of it and get involved. It’s a great facility whether you are a seasoned gym goer or a complete beginner. It’s unfortunate that 29.3% of adults in our area are obese*, which is higher than the English average of 24.2%, and organisations like Pure are helping to make fitness even more accessible and affordable for our region by offering low cost, high quality fitness. This should be combined with a healthy lifestyle in general including a good nutritional plan and addressing the amount of alcohol we drink”.

To join Pure Gym Grimsby simply log on to Joining on the limited offer secures the discounted rate with the first month payment being taken 10 days after joining. The monthly subscription payments then commence one month after the gym is officially opened.

*according to the National Obesity Observatory (NOO)