Nashville-native, Jim McAnally, opens his own design firm in the vibrant community of Hillsboro Village after 20 years working for ad agencies, design firms, marketing and PR departments.
Online PR News – 16-May-2012 – Nashville, TN – Jim McAnally, Owner and Art Director of McAnally Creative, has chosen Hillsboro Village in which to open his creative services (graphic design, branding, marketing, advertising and web design) company. "I like the youthful energy of being near two great universities and the eclectic vibe that Hillsboro Village and the surrounding areas have," says McAnally.
Jim McAnally brings 20 years of experience and talent as recognized by his clients and his peers –– multiple Addys from the Nashville Advertising Federation, public relations awards and a Grammy nomination in 2004 -- to lead his vision for a graphic design firm that offers more than just design.
"My goal is not to just make things look 'pretty,'" states McAnally, "I'm focused on creating strategic solutions that are more 'holistic.'" The tagline for McAnally Creative expresses McAnally's philosophy; "Design as declaration, not decoration."
"It's a disservice to the client to just focus on the visuals," McAnally adds, "you have to make the effort to really understand your client's business in order to create designs that efficiently, effectively, strategically AND visually express the client's brand and message to their particular audiences."
McAnally Creative specializes in branding and brand management having handled new branding and brand makeovers for startups, small businesses and all the way up to Fortune 500. Having started in the waning days of typesetting and paste-up, gone through the introduction and dominance of Macintosh computers to the field of graphic design and now into the virtual revolution of the Web upon not only graphic design but society as a whole. "Graphic design is more importan than ever," says McAnally, "as it doesn't just affect what something looks like but also how the viewer interacts and consumes information and entertainment."
McAnally is confident that experience-honed skills and creative services on par with any agency or firm will take McAnally Creative forward for the next 20 years.
McAnally Creative is a provider of creative services including, but not limited to, graphic design for print and web, branding, copywriting, advertising, marketing and social media. Located at 1907 Acklen Avenue in the Hillsboro Village neighborhood of Nashville, TN. Jim McAnally is the owner and art director.