Simplify360 And Starcom MediaVest Group Launch Social Media Audit Report On ‘Satyameva Jayate’

Simplify360 and Starcom Media Vest Group launch social media audit report on “Satyameva jayate” show aired on Star TV. The show has created a lot of buzz and broke all records beating IPL or any other show aired on Indian Television.

Online PR News – 16-May-2012 – Mumbai – The leading Social Media Management SAAS Infrastructure Simplify360 ( and SMG Digital, StarcomMediaVest Group’s Digital pillar bring out a comprehensive Market Research report on Amir Khan’s latest sensation ‘Satyameva Jayate’.
The report is a result of an extensive research carried outonSocial Media with the data collected using theSimplify360 platform. SMG India Chief Executive OfficerMallikarjunadas CRsays, “We are excited to launch the report on Amir Khan’s debut on small screen. The report depicts a high level of interest and love for the show from the audience. “
He also added, “The excitement in the report shows the program is not only going to be a great avenue for branding, but also a way of tore-defining the prime time on Television”.
Lead Researcher and Simplify360 Vice-President,Lian says, “I was thrilled by the program on Sunday and it was interesting to see huge mass sharing my excitement. ‘Satyameva Jayate’ is not a normal program. It has blown the Social Media universe, and has created a major challenge for advertising for on-going events like IPL and top line Bollywood celebs.”
He adds, “Amir Khan is the new sensation now. ROI for Star TV and lead advertisers seems promising”.

The major highlights of the research are:
• Satyameva Jayate has over 650 thousand fans in Facebook, and more than half are
talking about it. This is absolutely fascinating statistics for any page.
• On 6th May, the show became one of the Top 5 Twitter Trends in India.
• According to Google Trends, "Satyamev Jayate" became the most searched word in India
on 6th May.
• Maximum of the buzz came from Maharatsra state followed by Karnataka and NCT. More
than 50% buzz is created by these states.
• Between May 6 and May 9th, people mentioned ‘female infanticide’ for over 13 thousand

The report is available at Slideshare []

About Simplify360 []
Simplify360 is a social media management SAAS infrastructure platform. It enables organizations to effectively implement social media concepts in to core business functions. Powered by Simplify360 AnalyticsTM, Simplify360 extend a sophisticated and user-friendly environment to realize value via actionable intelligence.

The company supports a variety of Enterprises, SMBs, Media Agencies, Research and Analytics Communities and Customer Support Organizations.

Starcom MediaVest Group in India [,]
Starcom MediaVest Group is one of the youngest, largest and most diversified media networks in the country. It has over 250 human experience strategists and activators across its four full service offices. It prides itself on its ‘people first’ approach at workplace and is known in the industry and in campuses as one of the best places to work in. In addition to communication strategy development through its two networks Starcom Worldwide and MediaVest Worldwide, the group offers solutions in the area of ‘any screen content’ LiquidThread.
Since 2007, the network has been represented to the media owners by VivaKi Exchange, formed after a strategic merger of its buying scale with that of sister VivaKi unit ZenithOptimedia, making it the third largest buyer of media in the market now.It alsoworks with a newly created hub – VivaKi Specialist Services to offer Experiential Marketing and Retail/Trade Marketing services [Enhance]; Small Town and Rural Marketing Services [Xpanse Asia] and out-of-home units [Navia] & [Vector].
About Starcom MediaVest Group []

Starcom MediaVest Group is the Human Experience Company. Our dream is to grow our clients' business by transforming human behavior through uplifting, meaningful human experience. These brand 'experiences' are brought to life by distinct, strategic point-of-views—Truth and Design and Space for Ideas-- created and owned by SMG's two global agency brands: MediaVest and Starcom, respectively. Ranked one of the largest brand communications groups in the world, Starcom MediaVest Group ( encompasses an integrated network of human experience strategists, investment specialists, content creators and digital experts. In 2010, SMG was the #1 ranked Global Media Agency (AdAge) and "Media Agency of the Decade" by Adweek. With nearly 6,000 employees in 110 offices worldwide, SMG is part of PublicisGroupe [Euronext Paris: FR0000130577] (, the world's third largest communications group. Publicis Groupe is also ranked as the world’s second largest media counsel and buying group and is the first global network in digital and healthcare communications. Publicis Groupe launched VivaKi ( to leverage the combined scale of the autonomous operations of Digitas, Razorfish, StarcomMediaVest Group and ZenithOptimedia to develop new services, tools, and next generation digital platforms.