An electronic press kit is a tool that can make it easier to get publicity, yet many companies don't have one.
Online PR News – 15-May-2012 – New York, NY – A poll of business owners would show that 100% would like more publicity; yet many don't take advantage of simple tools that increase their chances of getting media coverage such as an electronic press kit and an online social newsroom. InstantPressroom.com will help more companies get publicity with their new, easy online news room plugin.
In an ever expanding 24/7 media world, journalists continually need fresh content and sources. 87% of journalists surveyed recently expect companies of all sizes to have an online news room available to the press. A surprising number of companies of all sizes don't have an online newsroom or easy to find press contact information on their sites. Enter Instant Pressroom, a WordPress plugin that makes it easy for anyone, regardless of technical skill to create a perfectly formatted online social media room in minutes. Solutions to date have included customization of a company website, or a hosted newsroom solution by a third party provider. More and more companies build their websites on the WordPress, and Instant Pressroom offers the first electronic press kit solution for the WordPress platform.
The benefits extend beyond publicity; according to a recent article on Search Engine Watch, Lisa Buyer stated, "Online Newsrooms: A Necessity for Search and Social Content Strategy."
Instant Pressroom features include:
a pre-formatted news room layout
an image gallery
a video gallery
downloadable files/media kit
a press release formatter
social media profiles
and an easy-to-use dashboard
press contact information
Requiring no coding, the Instant Pressroom dashboard allows companies to manage, update and customize their media room design without the need of technical assistance. Companies can also use widgets to customize the layout and content of their online news room by simply dragging and dropping features into the desired positions. And best of all, with the Instant Pressroom plugin, press releases and blog posts are automatically added to a company's pressroom. The standard press kit template displays press releases and blog posts in chronological order, displays a company's social media profiles, media kit and executive or company bio, the website or blog name and tagline, and press contact information.
Instant Pressroom is currently available for just $49.
For more information, visit http://www.getpublicity.net to create your electronic press kit.
Created by Jane Tabachnick, a creative marketer and content strategist, Instant Pressroom is a new WordPress plugin that instantly creates and online news room for companies to help create buzz and skyrocket their business. In addition to Instant Pressroom, Tabachnick is the creator of The Book Author Theme for Wordpress and other marketing and publicity tools. She is also a professor of Marketing and Entrepreneurship at SUNY FIT NYC.