Engage 2012 Indian Social Media Summit- A Journey to the Future of Digital Marketing
05/18/2012

Engage 2012 Summit, is going to be a big event for Eastern India. A hallmark conglomeration of top marketing icons of India will discuss the future of digital marketing. Join them to learn how you can best optimize, plan and measure the digital world. Get Engaged Now!

Online PR News – 18-May-2012 – 15 May 2012, Kolkata – Engage 2012, Eastern India’s Largest Digital Media Summit is all set to be held on 5th and 6th June 2012. The summit brings together world famous marketing experts who will share knowledge and provide insight to best ways of utilizing digital media. When contacted Soumyajit Mahapatra, Secretary Public Relation Society of India, Kolkata Chapter, the organization that will present the summit, we got some interesting and useful information.

What is the take of digital media in business? “It is the best form of advertisement, cost effective and powerful.” says Mr. Mahapatra. “Digital media offers entrepreneurs correct analytics and quality business report; like number of Facebook and Twitter fans provide insight to product popularity and general awareness. To understand the vastitude of digital vista you have to be a part of Engage 2012.”

What is the reason behind digital media gaining prominence? “Usability and Functionality.” is the prompt answer of the Secretary, PRSI. “People in general have an inclination to use and work with simple tools and easy to operate / analyze strategies. Digital media efficiently addresses both. In one word it is Multi-platform and Multi-channel engagement. This is the core reason why people are taking interest in digital media.” explains Soumyajit Mahapatra

So what will Engage 2012 provide? “Engage 2012 will bring forth a new definition to digital marketing. You can directly interact with the industrial giants through panel discussion and gain fresh knowledge on what to do and what to do away with. If you are looking for quality workshop on digital media then make sure that you are there at ITC Sonar on 5th and 6th June,” Said Narendra Ranjan Mukerjee, Chairman, PRSI, Kolkata Chapter

Who are the speakers of Engage 2012 ? “Whos Not? smiles Mr. Mahapatra. “We have as Speakers:
• Anurag Batra, Chairman & Editor-In-Chief, Exchange4Media,
• Mahesh Murthy, CEO, Pinstorm,
• Vikramaditya Sharma, Director, Online, Watch Segment Services, The Nielson Company,
• Eric Weaver,VP,Ants Eye View,USA,
• Gillian Muessig, Founding President at SEOmoz, IncKNS,
• K K Ratan,GutsGo eMarketing.

The other panel includes eminent personalities like Charudutta Vishnu Deshpande,Chief Corporate Affairs and Communications,Tata Steel, Gitanjali Sriram, Founding Partner, Naked Communications, Hareesh Tibrewala,Jt. CEO Social Wavelength, Kapil Gupta, CEO, Omlogic, Kiruba Shankar,CEO, Business Blogging, Narendra Nag,Co-Lead MSLGROUP India Social, N Chandramouli,CEO , Comniscient Group, Nishad Ramachandran, Vice President and Head iContract, Paroma Roy Chowdhury,Country Head, Corporate Communications & Public Affairs,Google India, Pradeep Chopra, CEO, Digitalvidya, R K Dharan,CEO,R K Public Relations, Rajiv Dhingra, CEO, WATconsult, Ratish Nair,CEO,Ad Magnet, Ravi Soni,Flipcart, Rita Bhimani,MD, Ritam Communications.

With such representations from all over India and abroad, Soumyajit Mahapatra is sure that Engage 2012 will prove to be a unique representation of the web world and will open up diverse possibilities for entrepreneurs, online publishers, digital based brands, content writers, web designers, and online marketers to exchange their views, experiences, and knowledge that can be put into effect for improving digital communication in India. There’s always more but that’s for you to find out.

About Public Relation Society of India

The national association of PR practitioners was established in 1958 to promote the recognition of public relations as a profession and to formulate and interpret to the public the objectives and the potentialities of public relations as a strategic management function.
PRSI functioned as an informal body till 1966 when it was registered under the Indian Societies Act XXVI of 1961, with headquarters in Mumbai. In 1969 the society formed Delhi, Chennai and Kolkata chapters. PRSI, Kolkata Chapter, this year is all set to present Engage 2012- Eastern India’s Largest Digital Media Summit at ITC Sonar on 5th and 6th June 2012.