In March, MediaTek released MT6575, the third-generation smart phone chip, to target the smart phone market of 1000-1500 yuan.
Online PR News – 18-May-2012 – shenzhen/china – MediaTek March in MID Tablet PC market with New Cheap Chip
In March, MediaTek released MT6575, the third-generation smart phone chip, to target the smart phone market of 1000-1500 yuan. Compared with last year's popular Smartphones with the same price, configuration of those equipped with the chip is much higher, such as the ARM Cortex ™ -A9 1GHz clock speed and CPU, as well as more high-performance graphics to strengthen the display processor unit (GPU).
"Compared to similar chips currently on the market, MediaTek MT6575 's more cost effective." on April 6th, An Jiadong, Marketing Director of Shenzhen ZoPo Communications Equipment Co., Ltd., said. This cost-effectiveness is reflected in many aspects, such as frequency from 800MHz to 1GHz, the architecture from the A8 upgrade to the A9, running out of memory from 512M to 1G. It is because of the support of the upper reaches of MediaTek chip, the price competition of Android smartphone rises up to another level.
China Domestic mobile phone market, especially high-end market, is occupied by a handful of foreign companies and individual models of individual China domestic manufacturer. Due to the lack of voice in the field of operating system, core components, and application development, a large number of China Smart Phones manufacturers only can compete on the price and configuration upgrade, based on Google Android operating system, and the main market they compete for is the Smartphones around RMB1000.
MT6575 application is not only adopted in the small size of the phone, many manufacturers began to plan that the chip is equipped with a larger screen, 5 inches, or even 7-inch screen, to grab the Tablet PC market share. Because of built-in 3G Internet access, MT6575 tablet PC with wireless Internet features, plus A9 cors, call functions, built-in GPS, its functonns are richer than those of the average Mid Tablet PC, and it will have a great room for expansion in the full-featured tablets below thousand yuan.
More details, pls check here: Mid Android and http://www.rollmid.com/.