Natco Credit Union Now Offering Kasasa™: More Locations Meet Increasing Demand In Indiana

Co- opetition Proves Good News for Consumers

Online PR News – 23-February-2010 – – Richmond, IN (February 23, 2010) - Natco Credit Union today announced the launch of Kasasa™, a brand of free checking and savings accounts that have been a big hit in Indiana since its launch by several financial institutions across the state. Kasasa is a new brand of free checking and savings accounts that pays consumers to use their account with what interests them most - high interest, automatic savings, money donated to charity or free iTunes® downloads. Thousands of consumers have already switched to Kasasa to get great banking products and the personal service available only at America’s finest community financial institutions.

“As we talk to people in the community, we continue to hear the frustration associated with their mega bank experiences - the high fees and poor service,” said Karen Houser, Marketing Manager at Natco Credit Union. “Our launch makes Kasasa even more accessible and there is absolutely no reason for people to sacrifice. They can get it all - great products and excellent customer service with no monthly fees and ATM fee refunds.”

Natco CU is offering two of the new Kasasa banking products: Kasasa Cash™ and Kasasa Saver™. All Kasasa products are free accounts, with no minimum balance, no monthly fees, free online banking and nationwide ATM fee refunds.

• Kasasa Cash - A free checking account that pays high interest in cash every month.

• Kasasa Saver - A high interest saver account linked to a Kasasa Cash checking account. The high interest and ATM fee refunds earned in the Kasasa Cash account are automatically deposited into the Kasasa Saver account each month. The balance in the Kasasa Saver account also earns a high rate of interest.

To receive Kasasa account benefits, accountholders need to meet easy monthly qualifications, including receiving an e-Statement, accessing online banking, using a debit card and making an electronic transaction. If an accountholder does not meet the qualifications in a given month, the CU will alert the individual, who will be eligible the following month for the benefits.

“We are proud to be joining forces with other community financial institutions in Indiana to bring Kasasa to more residents. We view it as healthy co-opetition for the benefit of the consumer,” continued Houser. “Collectively, we are using the innovations of Kasasa to wake up consumers to the benefits of community banks and credit unions; institutions that treat accountholders like people, not numbers.”

Kasasa is distributed to Natco Credit Union from BancVue, the leading provider of innovative products, dynamic marketing, and data-driven consulting solutions to community financial institutions nationwide to help them win the war against the mega banks.

For more information on Kasasa accounts, consumers can visit the branches of Natco Credit Union or visit

Do you Kasasa?
Kasasa™ is the first national brand of the most innovative checking accounts available today. The accounts, offered exclusively by the finest community financial institutions, are designed to be the first and only accounts that actually take an interest in their accountholders by paying them to use their account with what interests them most-- high interest, automatic savings, money donated to charity or free iTunes® downloads. Kasasa, developed and distributed by BancVue, marries innovative banking products with the personal touch of community financial institutions. For more information, visit

Erin Hoffman