Study reveals the Google Caffeine 'real time' search update has had a profound impact on Twitter users and their Social Media Marketing Strategy.
Online PR News – 23-February-2010 – – An independent analysis reveals that savvy Twitter users are benefiting greatly from the Google Caffeine 'real time' search updates. Google's 'real Time' feature includes live Twitter feeds of popular Internet searches ranging from Olympic updates to voting campaigns being carried out by Pepsi Refresh Project contestants.
Google Caffeine's live Twitter feeds have been compared to an Internet version of an electronic scrolling billboard in the middle of Times Square. With one major difference, no one knows exactly when it's going to be functioning or for what keyword phrases. However, recent patterns are showing that popular as-of-the-moment keyword search phrases appear to be the beneficiaries. Which would account for 'real time' Tweets being streamed during many Olympic related searches. A fact that appears to have gained the attention of savvy Tweeters including particular news organizations.
According to Irbtrax founder Scott Moir- "We've been monitoring specific searches related to real time events. Obviously the Olympics falls into this category and has taken center stage when it comes to Google SERP's returning live Tweets. It's also obvious that some of the Tweeters are aware they are being featured."
The Irbtrax founder has the following recommendations for Twitter Marketers:
- Research your businesses most valuable keyword phrases.
- Check Google to determine if they are being featured in 'Real Time'.
- Use Auto-Tweets with good judgment because abuses can be perceived as Internet Graffiti.
With the above knowledge Social Media Marketers can double the effectiveness of their Twitter strategies while improving efficiency relating to their time and effort.
For information on other ways to optimize your SoMed campaign by taking advantage of Google Caffeine read:
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About: Irbtrax provides specialized Social Media Internet Marketing, Search Engine Optimization, and Market Research Solutions for businesses seeking a competitive advantage. Including optimizing your Web Marketing efforts for Google Caffeine and using traditional methods in non traditional results oriented ways.
This release was SEO, Social Media and Google Caffeine enhanced by Irbtrax