Tustin-based HKA, Inc. PR Tapped to Manage National Public Relations for Venerable Farmer Brothers

HKA, Inc. Public Relations, an award-winning agency, has been retained by Farmer Bros. Co.

Online PR News – 11-May-2012 – Tustin, Calif. – HKA, Inc. Public Relations, an award-winning agency noted over the past 27 years for its high-level strategic recommendations, results-oriented tactical support and unmatched client service, has been retained by Torrance, Calif.-based Farmer Bros. Co. (NASDAQ: FARM) – the nation’s largest direct-store delivery coffee roastery. HKA will support the company’s vision for building the new Farmer Brothers, highlighting new specialty capabilities and expanded product and service offerings, in addition to promoting its milestone centennial and the appointment of President and CEO Michael Keown.

“As Farmer Brothers embarks on a second century in the foodservice industry, the company sought an expert public relations partner to communicate the brand’s evolution and company story,” said Farmer Brothers Vice President of Marketing Joe Prewett. “With its rich history and forward-thinking attitude, we saw HKA as a natural extension of the Farmer Brothers team and the perfect choice to assist our communications efforts as we generate greater awareness for Farmer Brothers.”

HKA, which began as agency of record in March, is supporting Farmer Brothers’ plans to unveil new products that demonstrate the company’s expanded capabilities and bolstered strength from acquisitions in recent years. In 2009, the company acquired Sara Lee Direct-Store Delivery Foodservice coffee business, creating a significantly larger footprint across the United States. In 2007, Farmer Brothers acquired Portland-based Coffee Bean International, one of North America’s first roasters of specialty coffees.

“HKA’s longstanding success supporting companies in the food/beverage industry positions us for a successful, results-driven relationship with Farmer Brothers,” said agency Founder and President Hilary Kaye. “This is an exciting time for Farmer Brothers as it enhances its market position, building on its many decades of success. We look forward to unveiling Farmer Brothers innovations that surely will delight customers and industry-watchers.”

About HKA, Inc. Public Relations
HKA, Inc., an award-winning public relations agency based in Tustin, Calif., has garnered a reputation for excellence from clients, vendor partners and the media, and has achieved a significant track record since 1984. Founded by former journalist Hilary Kaye, HKA instills professionalism and integrity into every campaign, project and client relationship, successfully enabling agency partners to leverage marketing and communications strategies to support critical business objectives. HKA clients enjoy the experience and collaborative resources of a larger PR agency, coupled with the customization and superb attention of smaller firms. HKA’s “best of both worlds” approach is used by publicly held, private and non-profit organizations in a wide variety of industries. For more information: visit www.hkamarcom.com or call (714) 426-0444. Follow us at: @HKA_PR, www.facebook.com/HKApr and www.hkamarcom.com/blog/.

About Farmer Bros. Co.
Founded in 1912 and currently celebrating its milestone centennial, Farmer Brothers is a manufacturer, wholesaler and distributor of coffee, tea and culinary products through direct and brokered sales to food service establishments including restaurants, hotels, casinos, hospitals and food service providers, as well as retailers such as convenience stores, coffee houses, general merchandisers, private label retailers and grocery stores throughout the contiguous United States. Its product lines include roasted coffee, liquid coffee, coffee related products such as coffee filters, sugar and creamers, assorted teas, cappuccino, cocoa, spices, gelatins and puddings, soups, gravy and sauce mixes, pancake and biscuit mixes, and jellies and preserves. National foodservice brands include Farmer Brothers®, Superior®, Metropolitan®, Island Medley Iced Tea®, Farmer Brothers Spice Products™, Sierra Brand®, and Orchard Hills Estate™. Regional foodservice and retail brands include Cain’s®, Ireland® and McGarvey®. For more information, visit: www.FarmerBros.com.