Heartbreaking Dawns Hot Sauce Is Ready To Set Rehoboth Beach On Fire!
05/10/2012

Peppers at the Beach, in Rehoboth Beach Delaware is right around the corner and Chef Johnny McLaughlin of Heartbreaking Dawns Artisan Foods is ready to "Cook Up The Hits!" From new Products, Recipe insights and yes, the 1st Ever Chilehead Karaoke Rockaria!

Online PR News – 10-May-2012 – Rehoboth Beach, Delaware – Chef Johnny McLaughlin of Heartbreaking Dawns Artisan Foods is ready to set Peppers at the Beach aflame with his unique style of artisan Hot Sauces and Award Winning recipes.

Peppers at the Beach is a 3 day event that takes place at the World Famous Hot Sauce Store PEPPERS. Now in it's 3rd year, the event takes place on May 18th, 19th and 20th. This year is certain to be the best yet with more than 60 Chefs and Manufacturers from all over the country coming out. This year will feature countless wing competitions, some extreme World Record Setting, and top notch cooking.

So why is this event so special to Heartbreaking Dawns? "We head to to Peppers just about every month to cook and demo our products," says Mclaughlin, "Chip Hearn and I have done some wild dishes. It's awesome just cooking out front for a few days and sharing some recipes with the customers. We are always doing new interested dishes as well as some of my signature recipes. This event is that times 1000 being the lot is filled with dozens of other people cooking and sharing there line of sauces."

I want to make much more than just a hot sauce but rather a condiment AND an ingredient one that you will use creatively at home.

In the past, Johnny has cooked everything from Python Gumbo and African Lion to Ribs, Seafood, and Burritos, each featuring his Award-Winning Products. This year some of the dishes coming out of the HBD booth that are an absolute must sample will include Bison Sliders, a House Cured Billionaire's Bacon Stick (MUST TRY), Rattlesnake Bites fried in Duck Fat, Gumbo and of course WINGS, WINGS and MORE WINGS. Wings are a big part of what this event is all about. Mountainaire Chicken is a sponsor and exhibitors are putting there best into categories that include Most Unusual, Smoked, Buffalo and Restaurant.

Last Year, Heartbreaking Dawns took home the Overall Win for the Buffalo Wing Category with Johnny's Loup Garou Cajun Ghost Wings and this year they are a sponsor for the Most Unusual Category. But there is no need to worry, as a Sponsor HBD can still enter...Unusual describes the dishes that Johnny does best. This year he'll be teaming up with Grillmaster and Sauce Enthusiast "Firehead" Thomas Gatley on a number of preparations and he is pretty determined to take some more awards home again this year.

So what's new coming from Heartbreaking Dawns at PATB. Well, two products that will be debuting over the weekend are the Mauvais Sang and Nuit en Enfer. These 2 oz. incinerating blends of Scorpion and other super hot peppers are sure to set taste buds on fire.

"We already utilize some of the hottest peppers out there, but we take extra care to do it in an extraordinarily flavorful fashion. People want to know how hot can my recipes get while still maintaining the exceptional flavor we are most known for. The Mauvais Sang and Nuit en Enfer are my answer to that. I've created a different three pepper blend to each, and accent them with a simple yet dynamic background that let the flavors flourish. Both include the Trinidad and Moruga Scorpion, which are some of the hottest out there, but it's the flavor of the Peppers that I love. When you pair those up with the right subsequent peppers, it gets exciting. They ARE hot, very, very, very hot..... but they taste amazing and are useful in the kitchen. Thats' another big concept when it comes to my products. I want to make much more than just a hot sauce, but rather a condiment AND an ingredient, one that you will use creatively at home. Something that when you are stumped a bit on a dish, you know you've got just what it needs," explained Johnny.

Heartbreaking Dawns is also doing an amazing giveaway this year. They teamed up again with International Tattoo Artist Jae Connor of Electric Lotus Tattoo in Boonton, NJ. Jae Connor is the artist behind a number of HBD's label art and, for Peppers, he has Customized a Gibson Epiphone Explorer to be given away on Sunday. The way it will work is every time someone purchases a Heartbreaking Dawns product from inside the Pepper's Store, they will get a ticket. One ticket for every product, the corresponding ticket will go into a large Ticket Drum, and on Sunday at 2 pm, A winner will be chosen. Eligible winners do not need to be present on Sunday to win, but tickets are only attainable during the event, Friday, Saturday and Sunday.

And what Beach event would be complete without a PARTY!!!! Saturday night, May 19th, is Johnny McLaughlin's Chilehead Karaoke Rockaria 2012! The party starts at 9pm at Whiskey Beach BBQ on Coastal Highway in Dewey Beach, (about ten minutes down the road from Peppers.) There will be Fiery Drink Specials all night, Heartbreaking Dawns will provide a $100 Cash Prize for Karaoke Master along with a Trophy from ILoveItSpicy, and a full night of exceptional vocalization from some of the hottest saucemakers in the biz.

If someone is within 1,000 miles from Rehoboth Beach, DE then Peppers at the Beach is a MUST ATTEND event. The event is May 18th, 19th and 20th at Peppers,18701 Coastal Highway, Rehoboth Beach, DE 19971. The Chilehead Karaoke Rockaria is May 19th, 9PM at Whiskey Beach BBQ, Dewey Beach, DE.

Award Winning line of Hot Sauce, Dry Rubs and Preserves. The husband and wife team of Chef Johnny and Nicole McLaughlin have created some of the most flavorful blends available using the most sought after peppers. They have just expanded even further with the launch of 1776 Beverage Company, a full line of Cane Sugar Soda. This year Chef Johnny has appeared on the Food Network's Hit Show CHOPPED and most recently Heartbreaking Dawns Trinidad Scorpion Sauce, CAUTERIZER, was named "Best Tasting Hottest Hot Sauce" by Cook's Illustrated Magazine.

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