PUNTA BRAVA unveiled today a comprehensive, 10-point blueprint for the sustainable course development of The World’s First Tiger Woods Oceanfront Design and “the most anticipated golf course in 50 years.”

Online PR News – 14-May-2012 – MAY 9, 2012 - ENSENADA, BAJA CALIFORNIA – PUNTA BRAVA unveiled today a comprehensive, 10-point blueprint for the sustainable course development of The World’s First Tiger Woods Oceanfront Design and “the most anticipated golf course in 50 years.”

"What comes with building the first Tiger-designed ocean course is a responsibility to bring bold and innovative sustainability leadership to the golf industry,” said Punta Brava Founder and CEO, Brian Tucker. "Our sustainability platform takes a holistic leadership approach to our land use plan, water independence and corporate citizenship, proving these values are also practical and cost-effective."

Also known as The Premier Club of the Americas, Punta Brava is scheduled for completion and member play next year. Punta Brava will be built and operated under the expert guidance of The Clean Technology Trade Alliance (CTTA), and work toward achieving guidelines set out by The Golf Environment Organization (GEO).

Specific innovation and leadership highlights of The Punta Brava 10-Point Sustainability Platform include:

1. The appointment of a Director of Sustainability tasked with the implementation of the development’s sustainability platform.
2. Autonomous, self-sustaining energy and water platforms, operated entirely independent of Baja municipal water and energy grids.
3. A total developable footprint of less than 1/3rd of the Punta Brava property. The land plan also dedicates the majority of the Punta Brava coastline to golf and coastal recreation, ensuring enjoyment by all members and preserving access to traditional local fishing spots. The natural coastal fringe of the Punta Brava peninsula will be protected and retained through ‘cordons sanitaires’ (non-development sections of the coast).
4. Collaborations with the UABC (Independent University of Baja) and CICESE (Marine Conservation and Research Society) to bring local and regional expertise into environmental programming and decision-making.
5. Pre-enrollment screening for the GEO Legacy Program.
6. LEED credentialed professional design firms for engineering, land planning and architecture. The elite team of architects, led by famed Mexican architects Legorreta + Legorreta, includes recently added club architect Erik Peterson, AIA of PHX Architecture Design & Planning of Scottsdale, AZ.
7. Strategic partnership with the Clean Technology Trade Alliance (CTTA) to identify and procure environmentally sensitive technologies at every step of our design.
8. Industry-leading targets in soil conservation, erosion controls and construction noise.
9. Farm-to-table dining at Lodge facilities - including the Ocean Club, sushi bar and two restaurants - featuring locally sourced ingredients and produce harvested through sustainable practices.
10. Punta Brava Culture & Heritage Program, in coordination with Baja’s Institute of Natural History and Anthropology (INAH), to identify and preserve the cultural and historic legacy of the Punta Brava peninsula and surrounding region and incorporate into the narrative of the land.

Preparation for the golf course began recently with the individual identification and re-vegetation of coastal desert barrel cacti endemic to the Ensenada region. “Although tedious and time consuming, the re-vegetation of these barrel cacti are symbolic of our commitment to doing things in a sustainable way,” said Director of Sustainability, Ian Leggat, who is leading the re-vegetation program in cooperation with local ecologists. “Across every decision, we are preserving exactly what is native and authentic of the chaparral desert ecology that makes this property unique.”

"Our goal is to move as little earth as possible," said Tucker. "Bobby Jones didn’t move much earth 100 years ago when he designed Augusta, and in Punta Brava we are building a historic golf course and club that complements the land, but more importantly, respects the environment that hosts it."

“As a development, we are proud to have engaged the world’s brightest minds in the field of sustainable golf construction, emerging clean technologies, as well as the Ensenada community, throughout the planning stages of Punta Brava. And we believe many of the innovations we achieve will have a catalytic influence across the golf industry,” added Leggat.

Course Construction Timeline

Upon completion of current conservation programs in the coming months, the first phase of golf construction consists of earthwork, fairway shaping and bunker construction. This 10-12 month phase is timed to coincide with the peak germination period of the Baja coastal desert climate (June 15th – August 31st 2013).

The second phase of construction consists of drought-resistant grassing, irrigation and drainage. Due to the mild summers in Ensenada, it is estimated the course will reach optimal root base and allow for member play as early as September of 2013.

(GEO) Legacy Program

Leading to the status of GEO Certified™ Development, GEO’s LEGACY Program aims to support eco-minded developers from concept to completion, helping them integrate the full spectrum of sustainability principles and practices into planning, design and construction, and to showcase outstanding commitment and real world results. GEO’s programming ensures that sustainability performance is maintained and continually improved over time, with regular intervals of reporting and third party verification against comprehensive criteria during development and long-term management.

Facilities which have already received, or are working towards the prestigious GEO Certified designation, include St. Andrews Links, The Jockey Club Kau Sai Chau in Hong Kong and Loch Lomond.


Clean Technology Trade Alliance (CTTA)

Punta Brava has selected the Clean Technology Trade Alliance (CTTA) as the development’s sustainable business coalition partner to source and validate the best clean, quiet, efficient, durable, reliable materials, standards and technologies from around the world.

CTTA will seek out the most efficient and innovative renewable energy technologies, including all system installation and management services, plus energy storage solutions, efficient and beautiful lighting, cleaning and maintenance options, water and sanitation solutions, and sustainable grounds-keeping products, as well as golf carts, pavement, building materials, and other products and services that can contribute to world-class excellence in our design.

PHX Architecture

PHX Architecture is a strong team of diversely talented professionals joined together by a common passion for detail and inventive design. PHX design concepts continually adapt, conform and most importantly, respond to each project’s unique characteristics.

PHX Architecture focuses on custom residential, specialty commercial, and hospitality design, offering a variety of architectural services from site planning and construction administration to graphic renderings. PHX defines architecture as space that harmoniously combines site, form, functionality, and the human scale creating the connective link between the surrounding environment and the client’s goals and vision.

About Punta Brava

PUNTA BRAVA (translated WILD POINT) represents the discovery of one of the world's last remaining pure golf properties on the ocean. Since the beginning of time, the peninsula's very existence had been kept secret by a 1,200-ft. mountain and safeguarded by a dramatic, breathtaking coastline.

Today, Punta Brava receives the focus and acclaim of golf purists and connoisseurs worldwide as a "core" golf course playing entirely along the Pacific.

As The World's First Tiger Woods Oceanfront Design, Punta Brava has been called "the most anticipated golf course in 50 years."

Like all iconic Clubs of the Americas - from Canada to Argentina - the Punta Brava legacy is defined by Members, who are invited to join based on the highest standards of integrity, leadership and character.