36BOL Announces Official Partnership with Achilles Formula Drift Malaysia 2012 Presented by Canon

36BOL.com, a well known online gambling brand in Asia seeking to raise its profile around the globe, has announced its sponsorship at Achilles Formula Drift Malaysia 2012 Presented by Canon.

Online PR News – 11-May-2012 – Kuala Lumpur – 36BOL.com, a well known online gambling brand in Asia seeking to raise its profile around the globe, has announced its sponsorship at Achilles Formula Drift Malaysia 2012 Presented by Canon. With this move, 36BOL has further strengthened its collaboration with ESPN STAR Sports, the event organizer with the aim of strengthening the brand’s presence espcially in Asia.

“We are very proud to be a sponsor of Achilles Formula Drift Malaysia 2012 Presented by Canon this year, and strongly believe that it will bring our partnership with ESPN STAR Sports and other associated brands to the next level.

“As with Formula Drift, online gaming is about fun & entertainment. Therefore this event is a good opportunity for us to reach out to fans, spectators, and our target audience, and further enhance our brand’s visibility. The sponsorship is in lieu with our business direction and strategy”, said Mr. Calvin, Head of Business Development.

Drifting has always been in the heart of motorsports fans alike, with heart-stopping actions that are both thrilling and exciting to watch. The sports has found its spotlight with the expansion of Drifting Competition in North America and Asia, and established a strong fan base throughout the regions.

Robbie Nishida, one of the top Japanese drifters in the series, will be one of the brand ambassadors during this action-packed event.

Organised by ESPN STAR Sports Event Management Group, this season’s championship will flag off in Malaysia on 19-20 May at SPEED CITY, SELANGOR TURF CLUB, SERI KEMBANGAN. For more information about the event, please visit www.formuladriftasia.com.

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About 36BOL

36BOL is a well known online gambling brand in Asia, powered and licensed by OPUS GAMING. The company offers wide range of entertainment including Live Sports, Live DealerCasino Games, Lottery & RNG Games.

The company’s Sportbook, specialized in live betting in running, covers various markets, tournaments and leagues including Champions League, English Premier League and so on. Meanwhile, its renowned Live Dealer Casino concept is the result of the partnership with OPUS GAMING, a well known and fully licensed Casino Platform provider. Opus advanced technology & expertise in Live Gaming together with 36BOL’s deep understanding of market demand is a perfect combination.

36BOL’s presence is very strong throughout Asia, where it continues to maintain and enhance branding credibility, trustworthiness and awareness towards potential customers. The company‘s marketing efforts have been seen in the form of sponsorship with Thai Port FC, a Thai Premier League club, partnership with ESPN Star in the Asian Drift Series, and many other campaigns. 36BOL is proud to announce its sponsorship at the Formula Drift Malaysia 2012; which is believed to strengthen the brand and target the right audiences.

36BOL team consists of knowledgeable expert with more than 15 years of experience in gaming industry. The company’s operation runs 24x7, servicing players from different corners of the world in a multi-lingual platform. The company’s ultimate goal is to build a secured, responsible and stable gaming site, while maintaining reputation for excellent customer service, fairness and integrity.

For more information of products, services and promotions, please visit official website: www.36BOL.com. For media and public relation inquiry, please contact us at: marketing@36bol.com

About ESPN STAR Sports

ESPN STAR Sports is a 50:50 joint venture between two of the world’s leading cable and satellite broadcasters. As Asia's biggest sports content provider, ESPN STAR Sports combines the strengths and resources of its parent companies – Walt Disney (ESPN, Inc.) and News Corporation Limited (STAR) – to deliver a diverse array of international and regional sports to fans across multiple platforms.

ESPN STAR Sports features a comprehensive portfolio of multimedia assets including its television networks (ESPN, STAR Sports, STAR Cricket, ESPNEWS, ESPN HD, STAR Cricket HD), broadband network (ESPN Player), digital content services (espnstar.com, mobileESPN), and its on-ground Event Management Group with the aim to engage and entertain sports fans anytime, anyplace.

ESPN STAR Sports showcases an unparalleled variety of premier sports from around the globe featuring some of the most iconic sports events to viewers across 24 countries in Asia through its 25 television networks and 3 broadband networks, each localized to deliver differentiated programming to meet diverse needs of Asian sports fans.

About Formula Drift Asia

Formula Drift is the first and only sanctioned North American professional championship drifting series, with the goal of expanding and developing the motorsport of professional drifting in Asia. The 1st Singapore championship in 2008 signified our desire to transform drifting into a truly global mainstay and the Asian championship provides an opportunity for local drifters to compete, hone and learn from the very best. In 2012, the Formula Drift Asia championship will take place in Malaysia, Singapore, Thailand and Indonesia. Supported by ESPN STAR Sports extensive broadcast network and event management expertise, the thrill of high-speed drifting will be showcased to millions of viewers in Asia and beyond, Please visit www.formuladriftasia.com for more information.

Based on Formula Drifting’s traditional “head-to-head battle” format, drivers attempt to qualify, in single judged runs, to be one of the 32 drivers that will enter the main competition bracket. During the bracketed “tandem battle” competitions, drivers are paired off in a head-to-head competition of skill and nerves in a championship format to determine one final winner.