New wine tasting glasses launched at Vinitaly 2012

On the occasion of the Vinitaly 2012,international fair dedicated to wine and food, has been released a new and innovative technology for wine tasting glasses developed by Bormioli Rocco, a wellknown multinational group market leader in the glass industry.

Online PR News – 11-May-2012 – Verona, Italy – Last March, Verona held the 2012 edition of Vinitaly, an international trade fair dedicated to the wine world. The event had a huge success among counselors and specialists of the wine and food sector. This year, this foremost event hosted more than 4.000 exhibitors and registered almost 200.000 visitors from all over the world.
Four days of great events, festivals, tasting and workshops. In particular, one of the most successful was “L’impronta digitale del vino”, which focused on digital marketing strategies for wine producers. The conference was basically focused on web marketing tools and services, from social networks to mobile web, and it represented just one of the collateral events organized for Vinitaly.
Other happenings were organized and sponsored in collaboration with some exhibitors: for example, Bormioli Rocco, an Italian company which holds the leadership in the glass industry, was the main partner of OperaWine and FuoriFiera.
Besides, Bormioli Rocco presented its newest glass technology for wine tasting glasses, developed in collaboration with the Italian Association of Sommeliers (AIS). The main characteristic of these wine glasses is the long-lasting resistance.
The so-called “XLT technology” is the last great innovation created to protect and fortify the stem. The subtlety of the thinness is combined with a super resistant stem, without any sign of loss of brilliancy, transparency and total neutrality of the glass color.
As a matter of fact, the public was very enthusiastic with the Wine Tasting Glasses AIS, especially the restaurateurs, thanks to the refined and elegant design, innovative shapes and thinness. In addition, these wine glasses were used during the gala dinner of Vinitaly.
Recently, Bormioli Rocco has launched a new website to present all the collections of wine tasting glasses made by the company: Electra, Premium, Riserva. The new online catalog is full of details and information: visit our website and discover the reason why Bormioli Rocco has been recognized as an international leader in the production of wine glasses.