Expands product footprint into Kuwait, Qatar and Lebanon; Saudi presence bolstered to 15 new kiosks
Online PR News – 11-May-2012 – Dubai – Dubai – VIPERA COSMETICS, the award winning European cosmetics brand, announced today that it has expanded its operations further into the GCC and Levant regions of the Middle East. To that end, VIPERA entered into a partnership agreement with Maison De Prince to retail VIPERA COSMETICS products exclusively in Kuwait, Bahrain, Qatar and Lebanon.
“We are thrilled to partner with Vipera Cosmetics and look forward to growing the brand in Kuwait, Bahrain, Qatar and Lebanon. We believe the products will be a great success among customers in these regions,” said Mr Ali Ahmad Al Harthi chairman and owner of Maison De Prince.
VIPERA sells its products through high-end kiosks located in high-traffic areas within major malls and shopping areas. This strategy, which has proved very successful in the UAE, delivers high brand visibility and easy access for customers to test VIPERA’s products and interact with its experienced beauty consultants.
“Our partnership with Maison De Prince, which comes on the heels of our recent expansion into the Kingdom of Saudi Arabia and Oman, is another milestone for us on the road to market expansion across the Middle East Region” said Amit Gandhi, Director of VIP Ventures, VIPERA COSMETICS’s Middle East master franchisee.
“With this move we have not only gained economies of scale in our distribution to multiple markets, but have also added value to our brand equity and broadened our customer base. All of these factors positively affect our bottom line.” continued Gandhi.
The strength of VIPERA COSMETICS is the overall ’package’ it offers – a combination of vast product range, incredible array of colours, excellent quality and value for money. In particular, VIPERA has one of the largest colour offerings of any cosmetics brand.
In addition to its novel kiosk concept, VIPERA COSMETICS also offers a ‘shop-in-shop’ concept, which again capitalises on high-traffic, high-yield shopping stores, as well as distribution through multi-branded stores and hypermarkets.
In the Kingdom of Saudi Arabia, and within just one month of the first kiosk opening, the Zain Gulf Group has already signed up 15 kiosk locations across various malls given the positive market response to VIPERA’s unique product ranges.
ABOUT VIPERA COSMETICS
VIPERA COSMETICS is an international brand, established for more than two decades, with more than 4,000 points of sale across 14 European countries. VIP VENTURES partnered with VIPERA COSMETICS with the vision of launching the brand across the Middle East, Africa and Asia. The UAE, and particularly Dubai with its high tourism and international trade links, provided an excellent base for this expansion strategy.
Research clearly shows a high demand for beauty products in the Gulf. This, coupled with a strong mall culture and high disposable income levels, has ranked beauty spending per capita among women in the Middle East as the highest in the world.