Keith Thomson, a philanthropic specialist in Toronto, Ontario, has just been published in the spring edition of Your Guide To Charitable Giving & Estate Planning magazine.
Online PR News – 10-May-2012 – Toronto, ON – (Toronto, ON) In the early stages of Keith’s career, he developed a passion for philanthropy and discovered its key role in financial planning. However, he also discovered that his clients often seemed not to be interested in incorporating philanthropic concepts into their long term plans. Keith would consistently present elaborate financial illustrations to emphasize the potential tax saving opportunities that could be generated; and consistently his clients did not reciprocate his enthusiasm for this type of approach.
Through his experience, Keith has discovered that philanthropic planning tends to be more successful if he communicates these concepts with passion and ensures that it is relatable for each individual. He realized that storytelling was an effective tool to appeal to his clients. Story telling allows his audience to draw an emotional connection while obtaining a strong understanding of the impact that philanthropy can have on their financial future.
This discovery has led Keith to write a series of articles that uses storytelling to effectively communicate financial concepts related to philanthropy. The article “You Will Be Remembered for One of Two Things” focuses on one such story.
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About Keith Thomson: Keith Thomson, who is based in Toronto, is an internationally recognized financial educator, author and consultant, specializing in estate and charitable tax planning.