'Publicity Marketing,' a new guide written by PR and SEO experts, reveals strategies for generating tons of free publicity.
Online PR News – 08-May-2012 – PALM DESERT, CA – Christine OKelly and Tara Geissinger, Cofounders of Online PR Media and authors of the new book "Publicity Marketing," are fed up. They are tired of seeing well deserving small businesses not get the credit they deserve because either don’t have the money to hire a PR firm or they don’t know about the simple things they can do to get that publicity themselves.
To teach small business owners how to generate publicity using simple and free tactics, the two compiled an information packed 'how to' guide.
They interviewed bloggers, journalists, and podcast show hosts to find out exactly what they love (and what hate) when working with sources. They then interviewed business owners and bloggers who have landed airtime on big name publications such as Good Morning America, ABC News, The New York Times, USA Today, MSNBC, and CBS Sunday Morning. The book gets down to the brass tacks of these entrepreneur's success strategies, and systemizes them in a way that anyone seeking publicity can implement immediately.
The book, priced at $4.99 is available for instant download at: http://www.onlineprnews.com/publicity-marketing.
"Our heart is with the small business owner -- the passionate entrepreneur that has more heart and drive than money -- that was our drive for putting together this resource and pricing it at such an affordable cost," said Geissinger.
"What most people don't realize is that journalists are hungry for content. No one journalist or radio show host or podcast host generates content day after day in a vacuum. They need guests and expert authors to speak on topics that interest their audience -- and that's where the opportunity for publicity arises. You have the expertise. They have the platform. You need them and they need you. It's just a matter of using the right techniques at the right time," said OKelly.
To purchase "Publicity Marketing" and download instantly, visit: http://bit.ly/JPxw4F.
About Authors Christine O'Kelly and Tara Geissinger
Christine O’Kelly and Tara Geissinger are the cofounders of the global press release distribution site, Online PR Media. The two also own and operate one of the most visible SEO copywriting firms in the US, SEO Content Solutions. Geissinger and O'Kelly combined their years of experience in public relations and search engine optimization.