Rootstock Software and FinancialForce.com Announce Partnership
05/11/2012

Native application integration provides manufacturers with powerful sales, manufacturing and accounting solution in a single cloud

Online PR News – 11-May-2012 – San Francisco, USA, – San Francisco, USA, May 3, 2012:
Rootstock Software®, the leader in cloud manufacturing and supply chain applications, and FinancialForce.com, the cloud applications company, today announced an agreement to deliver a native end-to end-supply chain and accounting solution for salesforce.com customers including Astrum Solar, a full-service residential solar provider headquartered in Annapolis Junction, Maryland.

Manufacturers need to be responsive in real time to changes in supply and demand, while maintaining operational efficiencies to remain competitive. This requires them to evolve their manufacturing planning and control solutions. The combined Rootstock/FinancialForce Accounting solution provides manufacturers with the ability to streamline their global supply chain operations using applications that work together seamlessly. This real-time visibility across systems can deliver significantly better management insights and operational efficiencies.

“Astrum Solar’s rapid expansion facilitated our requirement for a solution that could interweave the ever-changing environment of the solar industry with the rapid development in our company,” said Vadim Polikov, President and Chief Executive Officer of Astrum Solar. “We chose this team because together they had the tightest integration in the marketplace with our own proprietary Force.com enterprise platform and that will enable our organization to sustain our flexibility and commitment to the customer, as we continue to grow our business and spread solar power to roofs across the country.”

By uniting Rootstock manufacturing and supply chain applications with FinancialForce Accounting, Salesforce CRM customers like Astrum Solar can gain deeper operational insights and control while minimizing painful and costly IT infrastructure modifications. The power of a shared platform enabled Rootstock and FinancialForce.com to quickly build a seamless integration between the applications that couldn’t be achieved if they didn’t share the same data model.

“In today’s fast-paced economy, the ability to track and adapt to any number of variables in real time is not just advantageous – it’s critical,” said Patrick Garrehy, CEO and founder of Rootstock Software. “Manufacturers working to secure a competitive edge are now looking to their planning and control solutions to deliver this increased agility. When this planning evolution is paired with a complete accounting solution, the result is an unparalleled and holistic systems overview.”

“Manufacturers need trusted applications to manage their global operations and financial transactions,” said Jeremy Roche, President and CEO, FinancialForce.com. “By combining Rootstock with FinancialForce Accounting, customers can leverage the power of the Force.com platform for not only greater operational efficiencies but for significant competitive advantage.“

Rootstock and FinancialForce.com are sponsors of the salesforce.com Cloudforce Social Enterprise Tour in Chicago on May 3 and Toronto on June 6 where the joint solution will be demonstrated at the Cloudforce expo.

About Rootstock Software
Rootstock Software® is a proven provider of powerful manufacturing and supply chain solutions built on the Force.com cloud computing platform. The Rootstock solution enables real-time management of manufacturing and supply chain operations from front to back, anytime and anywhere. The company’s manufacturing and supply chain apps integrate “out of the box” with native sales and accounting apps by salesforce.com and FinancialForce.com. With unparalleled executive experience in manufacturing software and an established base of installed and implemented cloud customers, Rootstock offers a better and reliable way to plan and execute required activities, deliver essential information to all parts of the organization, and improve timely and informed business decision-making. The organization also provides the control and visibility to elevate the total performance of manufacturing and supply chain operations. Rootstock is now available on the AppExchange by salesforce.com, the world’s most popular marketplace for business apps. For more information, please visit www.rootstock.com

Media Contact
Christian Barbato
Garfield Group Public Relations for Rootstock Software
Email: cbarbato@garfieldgroup.com
(215) 867-8600 x227
Laura Horvath
Rootstock Software
Email: lhorvath@rootstocksoftware.com
(925) 785-2696

About FinancialForce.com
FinancialForce.com is the cloud applications company. We focus 100% on building business applications for Force.com, the world's leading cloud computing platform from salesforce.com. Our applications include Accounting, Billing, Professional Services Automation (PSA) and Services Resource Planning (SRP). We serve fast-growing organizations and dynamic enterprises, helping them to align Finance, Sales and Service in a way that enables profitable growth. We are backed by two of the biggest and best players in the business, UNIT4 and salesforce.com. To learn more please follow us on Twitter @FinancialForce, visit out Facebook page http://www.facebook.com/#!/FinancialForce or visit www.FinancialForce.com

Media Contact:
Maria Bradley
Reidy Communications for FinancialForce.com
Email: maria@reidycommunications.com
(415) 509-0498