TCEB organises road show to Mumbai aiming to attract Indian businessmen to Thailand’s exhibitions
04/27/2012

Thailand Convention & Exhibition Bureau (TCEB) organised a road show to Mumbai, India, in order to promote the country’s exhibition industry.

Online PR News – 27-April-2012 – Mumbai,Maharashtra – Thailand Convention & Exhibition Bureau (TCEB) organised a road show to Mumbai, India, in order to promote the country’s exhibition industry. The bureau has met up with Indian travel agents and trade associations with an aim to encourage more Indian businessmen to attend trade shows in Thailand with its supporting policy of 100 A-Head program.

Mrs. Supawan Teerarat, Director of Exhibitions at TCEB, said “Thailand geographically serves as a business platform to ASEAN market which opens up to unparalleled business opportunities. Thailand has been a residence of international trade shows, some of which have become flagship exhibitions in the region. Thailand’s exhibitions industry continues to lead its neighbours in ASEAN with a high record of 85 international trade shows organised in 2011.”
In 2011, Thailand saw an increase in number of Indian visitors, the second rank of overseas visitors who attend international trade shows in Thailand. The trade volume between India and Thailand grew by 23 per cent last year, reaching around 8.1 billion US dollars in value. This growth is not only beneficial to both countries, but it is also an important linkage of business opportunities to the member countries of ASEAN and BIMESTEC.
India will be able to gain significant advantages from ASEAN as a single market, with a low-cost labour production base, a free flow of goods and services as well as free flow of capital. After the conglomeration of ASEAN countries unites to form the ASEAN Economic Community (AEC) by 2015, Thailand is expected to be a gateway and business platform in ASEAN which will boast a competitive advantage for India to access Indochina, which has the buying power of a population of more than 500 million people.

“Since ASEAN Economic Community or AEC will be in force by 2015, we also encourage relevant parties to make use of AEC privileges of free trade Agreement and the improvement of transport networks and all logistic cross-border connections. With the strategic location at the heart of ASEAN, exhibition platform in Thailand is the ideal market venue for you all to explore more in theemerging ASEAN market.”, Mr. Adul Chotinisakorn, Executive Director of Thai Trade Center, Mumbai added.

Indian visitors can look to maximise their business reach in printing & packaging, gems & jewellery, textile, and plastic industry through Thailand’s key international exhibitions, including ProPak Asia, Bangkok Gems & Jewellery, InterPlas Thailand, Bangkok International Gift Fair and Bangkok International Houseware Fair 2012, and Garment Manufacturing Expo.

Countless business opportunities, world-class MICE infrastructure, professional service and a myriad of destinations are the four key distinct attributes of Thailand as a preferred host of mega events under Believe in Thailand, TCEB’s worldwide campaign. Additionally, TCEB’s exhibition has designed tailored made visitor promotion, “100 A-HEAD”, to attract group visitors from Indian’s Travel agents, trade associations, federations and chambers of commerce to visit trade shows in Thailand. The promotion provides US$ 100 for bringing in a group of at least 15 visitors to attend trade exhibitions in Thailand and is intended to encourage group trade visitors from India to create business relationships and networking between local trade association and chamber of commerce in Thailand.

According to the 7th Trade Fair Industry in Asia 2011 report by The Global Association of the Exhibition Industry (UFI), Thailand in 2010 played host to the greatest number of international exhibitions in ASEAN. Additionally, Thailand’s leadership of the ASEAN exhibitions industry also extends to other aspects, such as exhibition space, which combines to be up to 432,500 square meters in 2010, and average fair size, totalling approximately 6,092 square meters per exhibition. Thailand has been also ranked as number one in terms of spaces sold and being the most profitable market in ASEAN, with estimated annual revenue of about 132 million US dollars.

In 2012, Thailand is expected to welcome approximately 750,000 MICE visitors to the country, generating expected revenues of 60,120 million baht or 1,940 million US dollars whereby accumulated to exhibitions and trade fairs of 80,000 visitors, generating expected revenues of 7,929 million baht or 255 million US dollars.

For more information about available incentive programs and Thailand exhibition event calendar, please visit www.tceb.or.th/exhibitions.