adorns new identity, refreshes the look and feel of virtual market

Adds unique features and explores new opportunities

Online PR News – 20-April-2012 – New Delhi – New Delhi, 20 April, 2012:, India’s finest online shopping destination has revamped its website to provide a remarkable shopping experience that assures full transparency to its customers. In addition, Tradus has scaled new heights of innovation by introducing unique features untapped till date by any other Indian e-tailer.

For the first time in India, an online consumer will have the opportunity to interact directly with the seller via a chat option now available at Consumers can inquire about specific details and clear all doubts about a product they look forward to purchasing on Through this technique, takes a step towards fixing ‘shopping anxiety’ that a potential online consumer usually feel while shopping at e-stores.

On the new development Krishna Motukuri, MD eComm, adds “The ability to chat directly with sellers on a marketplace not only removes any hesitation in the buyers’ minds, it also makes shopping much more fun and social. Just the way it should be.”

Additionally, the consumers will be rewarded with loyalty points each time they shop from The points called ‘xTrabucks’, come with perpetual validity time span to be used as per consumers’ convenience. Once you have earned few xTrabucks, you can either redeem them against the next purchase or donate them to support a cause. For each xTrabuck you contribute, will add an equal amount of points to it and contribute it further to support underprivileged. is all set to familiarize Indian consumers with the new phase of virtual market place. In order to understand the unique features by, users can log on to Tradus’ blog written by Mr. Krishna Motukuri himself- a section of which acts as a manual guide or user interface to help adapt these features.

About, an MIH Group venture, is India's fastest growing Online Shopping portal and the one-stop online shopping Store for all premium brands. Launched in September 2010 with the purpose of redefining the concept of online shopping, Tradus has already carved a niche for itself in the Indian market and has turned into one of India's foremost shopping portals with over 1 million users visiting the website each month.