EzRMSā„¢ goes live at Zhejiang Narada Grand Hotel

The flagship hotel of Narada Hotel Group now uses EzRMSā„¢ to maximise revenue and improve business insight

Online PR News – 21-April-2012 – Beijing – Easy (Ez) Revenue Management Solutions Ltd (EasyRMS), the leading provider of SaaS Revenue & Yield Management solutions to hotels around the world is pleased to announce today the successful implementation of EzRMSā„¢ solutions at Zhejiang Narada Grand Hotel, the flagship hotel of Narada Hotel Group, one of Chinaā€™s leading hospitality groups.

Located in the heart of Hangzhouā€™s most renowned financial, business, tourism and culture center, the Huanglong Business District, Zhejiang Narada Grand Hotel is a five-star business hotel, standing tall at the foot of Baoshi Hill, West Lake, Hangzhou, near the Yellow Dragon Cave, making it an ideal choice for business, conference and tourism purposes.

ā€œWe were excited about EzRMSā„¢ when we were first introduced to the system. Prior to the implementation, our revenue managers had been occupied with massive manual reporting and analysis, which was time-consuming and unproductive. With EzRMSā„¢, many manual hours were saved in retrieving, consolidating and comparing historical, onā€“the-books and future data. Now, our revenue managers can really focus on what they should be doing, which is revenue manage the hotel and maximising revenues. As for the management, EzRMSā„¢ has helped us gain better understanding of our market demand and customers behaviour with its accurate forecasting and analysis,ā€ comments Vivienne Jiang ā€“ Assistant to General Manager, Zhejiang Narada Grand Hotel.

Since the completion of the installation and training, the hotel now fully benefits from the EzRMSā„¢ Core Module, Ez-QUOTEā„¢, Ez-BUDGETā„¢ and Ez-COMPETEā„¢, which will help maximise their total revenue potential in the long-term.

Christine Liu, Country Manager ā€“ China, EasyRMS said ā€œWe are proud and very excited to be able to implement our simple, powerful and effective revenue management solution ā€“ EzRMSā„¢ at Zhejiang Narada Grand Hotel. The hotel has started building a revenue management culture after being introduced to the system during our first presentation, which lead on to their investment in the automated SasS solution EasyRMS offers. Now equipped with the powerful EzRMSā„¢ tool, they are able to spend less time on compiling reports and more time for strategic planning and decision-making which would in a short period, pay its way for the investment on this powerful technology!ā€

About Narada Hotel Group
As one of the Top 20 hotel groups in China, Narada Hotel Group is committed to continue building the national high-end hotel brand in the country. The Group now has three subordinate brands, which includes Narada Resorts & Spa, Narada Grand Hotel and Narada City Hotel. With its headquarter in Hangzhou, China, the Group has invested and administrated 49 hotels and 14,176 guestrooms in nine provinces and cities across the country such as Zhejiang, Hainan and Yunnan. Through 10 yearsā€™ development, the Group has become one of the top hotel groups both at home and abroad. In the future, it will continue to uphold its ā€œgrateful, tolerant, harmonious and surpassingā€ corporate culture and sincerely serve guests with more care.

About EasyRMS:
Founded in July 1999, EasyRMS is a global leader and provider of SaaS revenue and yield management solutions. EasyRMS is dedicated to the introduction of new generation technology and procedures within the hospitality industry and aims to deliver these services to its clients. Backed by the confidence of more than 1,000 clients, EasyRMS is committed to easing the current burden of strategic decision-making and implementation of revenue and yield management techniques and procedures worldwide.

Media Contacts:

Easy (Ez) Revenue Management Solutions
Jane Thor
Marketing Department
T: +44 (0) 20 7495 0773

Narada Hotel Group
Wang Jue
Director of Media Marketing
Tel:+86ļ¼ˆ0ļ¼‰571 87990888-3020