Mamemo wins Emirates Steel 2nd inauguration event project

After its highly acclaimed execution of Emirates’ Steel’s Phase 1 inauguration, mamemo productions is appointed again to create a full featured event concept for its Phase 2 inauguration.

Online PR News – 19-April-2012 – Dubai – Three years after mamemo productions proved its mastery in creating full spectrum brand experiences even inside challenging spaces for the inauguration of its Phase 1 Expansion, Emirates Steel once more appointed mamemo to inaugurate Phase 2 of its state of the art facilities in Abu Dhabi Industrial City, Mussafah, Abu Dhabi, UAE. This inauguration event will be attended by members of the Abu Dhabi Royal family, ministers, business leaders and other stakeholders.

mamemo productions’ Managing & Creative Director Sam Katiela leads his team in the conceptualization, design, and execution of a full event and branding experience that includes a Multi-Purpose Centre, a full-featured temporary event structure which will be built from the ground up for hospitality, reception, preparation, and meeting requirements, a built-in cutting edge Media Presentation Area, a customized media tool for presentation of Emirates Steel’s history and strategic messaging, powered by an interactive, real time 3D animation framework of key messages, videos, images and other strategic content, and protocol-compliant support to the facilities tour inside the fully operational steel mill.

For exclusive behind the scenes sneak peek of the Emirates Steel Phase 2 Inauguration from creation to actual production and view our extensive videos and photo albums, become a mamemo productions Facebook fan at