EverydaySource.com partners with ShopSocially to increase social commerce metrics including revenue, engagement, conversion, fans and word-of-mouth branding.
Online PR News – 23-April-2012 – El Monte, CA – EverydaySource.com, the cell phone accessories retailer, is meeting its social commerce initiatives with the help of ShopSocially, a social commerce platform.
The growing complexity of social commerce initiatives means that EverydaySource.com had to go beyond simply adding some social buttons on the website. Shopsocially offers a solution with meaningful social applications that integrate on-site and off-site experiences. The ShopSocially platform helps EverydaySource:
• Make email promotion campaigns go viral
• Make website promotions go viral
• Convert website visitors into Facebook fans
• Convert shoppers into brand ambassadors
• Enable social discovery of products on website and on Facebook via a dedicated shopping community
• Rely on an underlying framework which supports rule-based targeting, A/B testing, analytics, incentive management and SEO hooks API.
The benefits of ShopSocially’s embedded applications on EverydaySource.com to date are reflected in the following:
• 9.29% uplift in sales conversion
• 2% conversion of website visitors into qualified Facebook fans
• $178,368 projected increase in revenues
• 98% increase in engagement on the website
• Hundreds of purchases shared daily among members’ social networks
“ShopSocially helped us with both defining, and executing our social strategy. They really have a good understanding of this space,” said Jack Sheng, CEO of EverydaySource.com. “We found ShopSocially to be a comprehensive social commerce platform. It has a rich set of applications and controls and is very easy to integrate. We are delighted with the results.”
“Social commerce is greatly hyped but not well understood yet. Most retailers have relegated their social strategy to their Facebook community manager. That’s a very narrow view,” said Jai Rawat, CEO of ShopSocially. “The right strategy is to add social commerce into the overall fabric. Our platform takes a comprehensive approach and delivers real ROI. We are glad to see the success for EverydaySource.”
ShopSocially is a platform for retailers that are serious about social commerce. It takes a holistic approach of embedding social experiences in users’ entire buying process. These rich, targeted and proactive social experiences result in significant improvement across all key metrics - discovery, engagement, decision making, conversion rate and brand amplification. Founded in November 2009, ShopSocially is a privately held company based in Silicon Valley, California. ShopSocially’s executive team has deep eCommerce expertise and a track record of building successful companies. It has already received several awards and recognitions for its innovative technology and market execution.
EverydaySource.com prides itself as a one-stop-shop for quality electronics. Its product offerings include cell phone accessories, iPhone accessories, iPad accessories, HDMI cables, MP3 accessories, video game accessories, camera accessories, printer ink and toner, and much more. EverydaySource.com’s daily specials and frequent site wide discounts make it easy for shoppers to save money, while enjoying a hassle-free shopping experience. The commitment to customer-centric service has lead EverydaySource.com to the #3 globally ranked eBay top-rated seller spot, backed by over 2 million positive feedbacks.