Sew What? Inc. along with sister company, theatrical drapery rental supplier Rent What? Inc, the two entertainment industry firms, have established a joint YouTube channel to house their various promotional and instructional videos.
Online PR News – 18-April-2012 – Rancho Dominguez, CA – It's all about "sew and tell" for custom theatrical drapery manufacturer Sew What? Inc. along with sister company, theatrical drapery rental supplier Rent What? Inc. The two entertainment industry firms have established a joint YouTube Channel to house their various promotional and instructional videos.
While both Sew What? and Rent What? each maintain their own website and brand identity (sewwhatinc.com and rentwhatinc.com), the two firms often find themselves working together for clients who are looking to both rent "soft goods" , as well as to have custom stage drapes created for their productions.
"The idea of bringing both companies together on one YouTube channel helps event producers and production designers visualize all kinds of new possibilities," said Megan Duckett, president of Sew What? and partner in Rent What? "This makes it easier for them to see how different rental drapery series can be combined with custom products to create entirely new looks for their productions."
Ms. Duckett points out that the two businesses operate in a visual medium, so offering online video demonstrations help in their ability to communicate the two drapery firms’ unique value proposition to their customers, both separately and jointly.
"We listen to our clients all the time and get some of our best ideas from their input," she added. "In this case, they wanted more visual engagement. They want to see how a kabuki system can be used to reveal a huge aircraft or drop a thousand ping pong balls at the throw of a switch. They want to see how some of the biggest performers are using our drapes in combination with lighting and sound to create amazing staged events."
Large name entertainers and clients of the two firms include the likes of Rod Stewart, Cheryl Crow, Kelly Clarkson, John Mayer, Katy Perry, Gwen Stefani, James Taylor, Alice in Chains, and more, all of whom have their staging productions featured on the YouTube channel.
In addition, there are informational videos produced by Dell featuring both Sew What? and Rent What? executives discussing their company visions and operations, and allowing insight into the unique way these two firms have applied innovative tools and techniques to revitalize and meet the many supply-side drapery needs in the entertainment industry today.
You can visit the Sew What? & Rent What? YouTube channel at www.youtube.com/user/sewwhatinc
Viewers can also watch videos the company’s respective websites for Sew What? at www.sewwhatinc.com/about_press.php
Rent What? videos are additionally posted to www.rentwhatinc.com/press_room.php
About Sew What? Inc.
Sew What? Inc., located in Rancho Dominguez, CA, is well-known for its dramatic theatrical drapes and fabrics used in major rock concerts, top fashion shows and other artistic staged venues. The company has received numerous awards for innovation, including the Dell/NFIB Small Business Excellence Award as well as PC Magazine’s SMB 20 Award for technological innovation for small and medium-sized businesses, and was featured on the 1000th cover of Rolling Stone. For information, contact Sew What, Inc. at (310) 639-6000, or firstname.lastname@example.org.
About Rent What? Inc.
Committed to providing an ultimate experience in both drapery rental products and customer service, Rent What? Inc. is proud to be woman owned and operated. The firm, located in Rancho Dominguez, CA, has set the stage for artists including Beyonce, R Kelly, Nickelback, Janet Jackson and Alice In Chains. In addition to its large inventory of Inherently Flame Retardant stage drapes, traveler tracks and portable dressing rooms, the company is widely regarded for its basic pricing schedules, innovative damage waiver policy and fast and friendly service. For information, contact Rent What? Inc. at (310) 639-7000 or visit www.rentwhatinc.com.