New York Internet Marketing Firm Explains How Keyword Research Can Improve an SEO Campaign

Manhattan SEO firm, offering classes in Internet marketing, says that good keyword research is essential to successful SEO.

Online PR News – 17-April-2012 – New York, NY – According to Peter Crisafi, Vice President of dzine it, Inc., (, a leading Manhattan search engine optimization (SEO) and Internet marketing firm that offers SEO classes through its popular ExpressoSEO ( program, the major search engines feed on keywords, yet most business website owners don’t know the first thing about keyword research and how it relates to a successful SEO campaign.

“Keywords or key phrases represent the word or words that Internet users type into a search engine to find what they are looking for online,” explains Crisafi. “Keyword research refers to the process of choosing a targeted few of the infinite number of possible keyword phrases to optimize your site.”

According to Crisafi, obtaining a high rank on the results pages of the major search engines is important, but it is ranking for specific targeted keywords that will determine success.

“There are two important concepts that help determine which keywords should be targeted,” he explains. “These are search volume and competition.”

Crisafi says that search volume refers to the number of people who enter your targeted keywords into the search engines. Using keywords that have a higher search volume is better because they will help draw more natural traffic.

“Search volume is tempered by the analysis of the keyword phrase’s competitiveness,” Crisafi says. “In other words, if a lot of competitor websites are ranking well for the same phrase, you have to consider whether or not it is worth the fight.”
Conducting Keyword Research

The first step in the process requires researching potential keyword phrases. There are plenty of tools online, according to Crisafi, to help. Google's free Keyword Research Tool, for example, allows you to enter phrases related to your website and it generates a list of keywords to consider. The tool, he says, also provides data on how many global and local searches occur, as well as Google's estimate the ranking difficulty of the keyword.

“Once you have identified potential keyword targets, you can begin integrating them into your site,” Crisafi says. “To increase your chances of getting ranked for your targeted terms, follow standard search engine optimization practices.”

Crisafi notes that it may take some time to see the results of your targeted keyword research, but that it will ultimately yield significant improvement in search traffic volume.

ExpressoSEO teaches on-site optimization techniques including the proper use of meta tags, copy writing and editing skills, keyword placement, proper navigation structure, site map creation, headline and content placement, and more. ExpressoSEO also trains students in off-site optimization including proper linking, Google webmaster tools, MSN webmaster tools, how to submit site maps, press release distribution, video marketing, and more. For more information, call 212.989.0813 or visit

Copyright 2012 dzine it, Inc. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

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