The international SiAn Records, operating out of its Dublin, Ireland-based Camelot Studios, has today announced the launch of its new music marketing blog, Plastic Hallway.
Online PR News – 16-April-2012 – Dublin, Ireland – Head of operations, Andrew Wilkinson, who made the announcement, said their aim is to become the music industry leading blog, thus creating an all-encompassing platform to help artists and managers understand how people use the internet to grow and manage a strong fan base.
Wilkinson, who has a wealth of music industry experience as a manager and label owner under his belt, stands on a very solid background as an artist booking agent, festival promoter, mobile and digital marketing and film producer.
Plastic Hallway, according to Wilkinson, aim is to become the premier international music marketing site that focuses on teaching musicians about the music industry and how to build a career using social media and other online tools build a strong fan base.
“It’s a music marketing blog that brings proven online marketing tactics to the music industry,” noted Wilkinson, who believes his music management and record label background gives him a vast knowledge and exposure of the industry as a whole thus making content more relevant.
The site features new resource for teaching musicians how to think like marketers and build a sustainable online business. However, according to Wilkinson, by mixing online marketing standards with a vast knowledge of the music industry, gives him the unique position of being able to adapt these standards to suit the music industry.
“At the same time, it allows me to teach musicians about other elements of the industry such as Touring and Publishing,” said Wilkinson, thus underscoring the fact that Plastic Hallway, though a new blog just launched, its ultimate purpose is to teach bands how to build and manage a loyal fan base both on and offline.
Plastic Hallway also looks to widen the playing field by teaching bands how to master social media and reach new fans. The site posts detailed guides on how to use various social networking sites, how to increase twitter followers and Facebook likes, but focuses on the importance of growing and managing fan mailing lists and turning those fans into paying customers.
Asked what separates Plastic Hallway from other marketing blogs, Wilkinson pointed to his vast knowledge and exposure of the music industry that he hopes to share with his readers.
"The Internet is the greatest invention in terms of both marketing and distribution and it is essential for bands to understand it if they want a future in music,” said Plastic Hallway founder Andrew Wilkinson. “We want to teach them the ins and outs of not only music marketing, but the industry as a whole."
Plastic Hallway is a music marketing, music industry & social media blog, set up to teach musicians and enable them to make a career in the music industry without the need for a record deal.