Main Line, PA real estate agent Don Dowd has received another award for his consistency in being among the top 25 RE/MAX sales agents, he attributes his success to some unique marketing techniques.
Online PR News – 14-April-2012 – Main Line, PA – Montgomery County, PA realtor Don Dowd has received another recognition award from RE/MAX for being in the top 25 in sales for the month of January 2012 among the more than 3200 agents in the Pennsylvania and Delaware regions. Since 2010, Dowd has consistently placed in the top 1% in the sales rankings of regional agents, even though the housing market has gone through one of its toughest stretches in recent memory.
What’s even more remarkable about Dowd’s sales numbers is that he is primarily a seller’s agent, meaning he mostly represents those listing their homes for sale. But even during a difficult market like the one we’ve just experienced, Dowd’s sales have thrived while many other agents are simply trying to survive.
Much of Dowd’s success can be attributed to his unique marketing strategies. The ones that have proven most effective include:
• Luxury Homes & Estates Magazine Listings (front and back cover)
• Distinctive Homes Magazine Listings
• Chester County Life Magazine Listings
• Home Décor & Ideas Magazine Listings
• The Real Estate Book Listings
• Internet & Email Blasts
• YouTube Video Blasts
• Broker’s Only Cocktail Party-style Open Houses
• Geo-targeted ‘postcards on steroids’ designed to go zip codes where homes are selling faster.
Real Estate Agent Main Line PA Don Dowd attributes much of his recent success to his targeted postcard mailings. The idea is to do a mass volume of mailings to neighborhoods where houses are selling better and/or he just picked up a new listing.
“The market is picking up this Spring,” Dowd says. “This is especially true in certain areas like Chester, Montgomery, and western Delaware Counties. The challenge in some of these areas is there are not enough good listings for the volume of buyers looking for a new home. In fact, we are even starting to see escalation clauses again, where the buyer places an offer with a clause to up the bid on the home if necessary. Those used to be popular back in the boom markets 5-10 years ago, and the fact that they are coming back is a very good indication of a positive upswing in the market.”
Dowd says the postcard mailings are helping to inform home sellers of the new realities in the market.
“While the real estate market is getting stronger, a lot of prospective home sellers either don’t believe it or are not yet aware of it,” Dowd continues. “To increase awareness, especially in areas where business is picking up, I send out 10,000 postcards to all the houses closest to every new listing I get. To put this number in perspective, most realtors send out no more than 500 or 1000. But I believe now is the time to get the word out to more sellers that it’s a good time to jump back into the market, and these postcards are one of the best ways to reach a large number of area residents.”
Dowd’s ‘out of the box’ postcard mailing strategy is already yielding dividends. He reports several new listings that have signed on with him just this week alone. And with home sales trending upward, Dowd’s strategies have put him in a position to capitalize on these new trends and maintain his status as one of the top realtors in the area.
About Don Dowd Realtor Main Line Pa:
Don Dowd is a RE/MAX Main Line real estate agent and member of the prestigious National Association of Realtors. Don has been in sales for almost his entire adult life and began his career in real estate at age 22. In 2010, Don ranked 5th in sales out of 3204 RE/MAX agents in the Philadelphia and Delaware areas. What sets Don apart from most realtors is his ability and willingness to invest the resources necessary to properly market the homes of his clients. He is able to do this because he retains 99% of the commissions he earns, as opposed to most real estate agents that keep 50%. His superior resources and exceptional negotiating skills make Don Dowd a top area realtor.