Official London Theatre Tops The Bill With New Website

The curtain is set to rise on Official London Theatre’s completely revamped website to coincide with the capital city’s summer like no other.

Online PR News – 20-April-2012 – London – With the soft launch having taken place in February, is now ready to officially launch to the public.

Operated by The Society of London Theatre, the new site is launching as London’s Theatreland gets ready to welcome the world to the excitement of the Olympic and Paralympic Games, and OLT wants visitors to enjoy the full capital experience by taking in one of the fabulous shows currently wowing audiences.

Modern and streamlined, the new website takes the hassle out of buying tickets, offers a complete guide to the top shows and even features a sneaky Backstage Pass giving the insiders’ view that no theatre fan will want to miss!

Thanks to a clearer, search-driven navigation, users now have much more control over the wealth of fantastic London theatre information available.

Fully integrated, the comprehensive list of shows, venues and features allows users to click on a date range and narrow their search down by filters such as show, venue, location - any key word will instantly take them to where they want to go.

Meanwhile the improved Search Engine Optimisation function means the site can be found quickly and access and family-friendly information for all shows is available at the click of a button.

Another key feature is the prominence of special offers, not to mention the displays of clear, transparent ticket pricing.

The fully integrated social media content of Facebook, Twitter and YouTube highlights that the new site is harnessing all channels to make information on more accessible to the public and inviting users to join in the conversation.

No visit to London is complete without taking in one of the many fabulous shows on offer, and the aim of the new site is to make planning your trip even easier.

Integration of other Society of London Theatre brands such as TKTS, Theatre Tokens and Kids Week adds to the rich new content of the site.

All assisted performances are also now fully integrated by show with a full search function providing the ability to find assisted performances by date and type, whether captioned, audio described or signed.

Before planning a trip to London during this summer of fun, visit the new OLT website - it’s a class act!

The Society of London Theatre (SOLT) is the association which represents the producers, theatre owners and managers of the 52 major commercial and grant-aided theatres in central London. The organisation exists in order to promote theatregoing, develop audiences, and to serve, protect and promote the interests of those engaged in theatre across London, through activities including The Olivier Awards with MasterCard, tkts ticket booth, the Official London Theatre guide, Theatre Tokens and the annual promotions Kids Week in the West End and Get Into London Theatre.

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